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Pakistan

Costs, uncertainty put a damper on Pakistan’s election campaigns

Published February 1, 2024
A worker carries campaign posters of a political party to decorate the area, ahead of general elections, in Karachi. Photo: Reuters
A worker carries campaign posters of a political party to decorate the area, ahead of general elections, in Karachi. Photo: Reuters

KARACHI: Higher living costs and political uncertainty have muted Pakistan’s once boisterous election campaigns, with both candidates and those who supply them with materials bemoaning the need to do more with much less.

The February 8 general election, the first since 2018, will take place as Pakistan battles an economic crisis, inflation running at almost 30% and a weak currency while navigating a recovery path under a $3 billion International Monetary Fund bailout.

Reform mantra: the new kid on the block

The vote also follows widespread uncertainty and alleged crackdown on the Pakistan Tehreek-e-Insaf (PTI) party of popular former Prime Minister Imran Khan, who has been in jail since August over a raft of charges, including corruption.

“There was a lot of activity in previous elections and our business boomed, but in this election our business has been reduced to half compared to the last one,” said Jawad Jiwani, who sells party flags in the commercial hub Karachi.

 People walk along a street decorated with campaign flags and posters of political parties, ahead of general elections. Photo: Reuters
People walk along a street decorated with campaign flags and posters of political parties, ahead of general elections. Photo: Reuters

Candidate are hosting fewer outdoor gatherings for supporters and the trucks that usually drive up and down the streets, festooned with campaign posters and blaring music and slogans, are also noticeably quieter.

Syed Arsalan Haider, a Karachi printer, said the cost of a square foot of banner was up by 130% since the last election. Lahore printer Abdul Aziz said the cost of printing stickers had risen almost 70% and posters by nearly 90%.

TV adverts are also limited, with Senator Taj Haider from the Pakistan People’s Party (PPP) of prime ministerial candidate Bilawal Bhutto Zardari saying his party chose TV over public rallies and printed materials in a bid to save costs.

“If we had resources like we did in our past campaigns, then we could have done it better,” added Senator Faisal Subzwari of the Mutahida Quami Movement (MQM) which is known for its colourful campaign materials.

The Imran Khan factor

Pakistan’s political parties are mainly funded by wealthy candidates and donors from within the country and abroad, but uncertainty over the election date affected this funding.

 Workers prepare flags to be used for campaigns of political parties, at a workshop, ahead of general elections. Photo: Reuters
Workers prepare flags to be used for campaigns of political parties, at a workshop, ahead of general elections. Photo: Reuters

The elections were supposed to be held in November after parliament was dissolved in August, but postponed to February because of a census.

‘Never got a level playing field’, claims Bilawal

In January, members of Pakistan’s Senate called for further delays citing security reasons.

The absence of Imran Khan’s PTI – and fears of falling foul – have also put a damper on campaigning, businessmen and candidates say.

Meherbano Qureshi, a PTI candidate and daughter of the party’s jailed vice chairman Shah Mehmood Qureshi, said people were scared to show their support and hang campaign material.

“Wherever we have put them up, they have been torn down, or people are too scared to put them up, because the moment a house puts up a flag, they put up a target on their backs, and then they are harassed by the local police,” she said.

PEC reviews polls preparations

There was no immediate comment from the Lahore police when asked about the intimidation.

 A worker prints a poster depicting Pakistan’s former Prime Minister Nawaz Sharif on a t-shirt, to be used during election campaigning, at a printing workshop, ahead of the general election, in Peshawar. Photo: Reuters
A worker prints a poster depicting Pakistan’s former Prime Minister Nawaz Sharif on a t-shirt, to be used during election campaigning, at a printing workshop, ahead of the general election, in Peshawar. Photo: Reuters

Khurram Sher Zaman, a former PTI member of parliament and current candidate, also said fundraising had become challenging because businessmen were reluctant to support the party.

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