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TEXT: In today’s challenging economic environment, inflation erodes purchasing power, and the Pakistani rupee continues to depreciate. The rising cost of goods and services leaves individuals seeking ways to grow and preserve their wealth. Unfortunately, traditional savings methods, such as current accounts, offer no returns and fail to protect against inflation, diminishing the value of hard-earned money over time.

Proactive financial planning is crucial, and Salaam Family Takaful Limited (SFTL) provides the perfect solution through its Shariah-compliant investment-linked policies. These innovative policies allow individuals to earn profits from day one while securing comprehensive life coverage. For example, the policyholders who invested PKR 1 million on August 1, 2024, have made the profit of PKR 49,490 by December 15, 2024. In contrast, keeping the same amount in a current account would result in stagnant savings and diminished purchasing power due to inflation. Delaying investments illustrates the importance of starting early, hence starting sooner allows money to compound and deliver greater rewards.

What sets SFTL apart is its dual benefit: financial growth and life coverage. Unlike conventional investments, SFTL policies provide immediate returns. With 100% allocation, every rupee invested contributes to wealth growth. Additionally, these policies offer comprehensive life coverage, protecting your family’s future. Policyholders can withdraw funds anytime, ensuring liquidity and flexibility. As Pakistan’s first digital life takaful company, SFTL ensures all investments adhere to Islamic principles, avoiding interest (Riba) and speculative activities.

Current accounts may be convenient for daily finances but fail to grow wealth, silently eroding its value. By contrast, Salaam Family Takaful policies deliver financial growth, life coverage, and peace of mind. Ethical and faith-based investors will appreciate SFTL’s Shariah-compliant approach to wealth management.

In an era of rising inflation and currency depreciation, smart financial planning is essential. By investing in Salaam Family Takaful today, you can maximize returns, protect your loved ones, and secure a brighter financial future. Don’t let your money sit idle; let it work for you with SFTL.

Copyright Business Recorder, 2025

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