KARACHI: Young CEO of Burger King Daniel Schwartz who started selling whoppers through small drive-through window has now made this small window into one of the biggest burger chain across the world.
According to foreign media, “It’s uncommon to find a CEO of a large public company as young as Schwartz. After Facebook’s Mark Zuckerberg, he would be the youngest CEO of the Fortune 1000, if Burger King made that list”.
Having no experience in the industry, Schwartz spent his first couple of months training in Burger King Restaurants cleaning toilets, making burgers, and interacting with customers.
His experience led him to believe that the complicated menu was slowing down orders. So he simplified the burger chain’s offerings to include dishes that are easier to assemble,” media reported.
Now Schwartz has been working on the infrastructure of his franchises across the globe.
Media reported, “Schwartz is Burger King’s 21st CEO since the company was founded in 1954. The chain has had six owners and suffered from years of neglect and strategic incoherence. Unlike his predecessors, Schwartz isn’t just competing with McDonald’s and Wendy’s (WEN). He has to keep customers from straying to trendy newcomers such as Chipotle Mexican Grill and Panera Bread. Their sales in the U.S. last year grew 17 percent and 12 percent”.
Schwartz being only 33-years old transformed a small franchise into a big name with his intelligence and commitment and now he is on his way to become a Star in a fast food industry.
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