AIRLINK 61.49 Increased By ▲ 2.99 (5.11%)
BOP 6.25 Decreased By ▼ -0.01 (-0.16%)
CNERGY 4.15 Increased By ▲ 0.19 (4.8%)
DFML 16.24 Increased By ▲ 0.23 (1.44%)
DGKC 67.47 Decreased By ▼ -1.08 (-1.58%)
FCCL 17.84 Decreased By ▼ -0.01 (-0.06%)
FFBL 25.62 Increased By ▲ 0.12 (0.47%)
FFL 9.24 Increased By ▲ 0.04 (0.43%)
GGL 10.02 Increased By ▲ 0.22 (2.24%)
HBL 114.75 Increased By ▲ 0.75 (0.66%)
HUBC 112.57 Increased By ▲ 0.72 (0.64%)
HUMNL 6.61 Increased By ▲ 0.08 (1.23%)
KEL 4.44 Increased By ▲ 0.07 (1.6%)
KOSM 4.57 Decreased By ▼ -0.02 (-0.44%)
MLCF 38.02 Increased By ▲ 0.22 (0.58%)
OGDC 125.01 Decreased By ▼ -0.43 (-0.34%)
PAEL 22.53 Decreased By ▼ -0.02 (-0.09%)
PIAA 11.13 No Change ▼ 0.00 (0%)
PIBTL 6.48 Increased By ▲ 0.30 (4.85%)
PPL 108.21 Decreased By ▼ -0.79 (-0.72%)
PRL 27.91 Increased By ▲ 1.10 (4.1%)
PTC 10.78 Increased By ▲ 0.23 (2.18%)
SEARL 52.86 Increased By ▲ 0.16 (0.3%)
SNGP 66.57 Increased By ▲ 0.22 (0.33%)
SSGC 11.39 Increased By ▲ 0.37 (3.36%)
TELE 7.22 Increased By ▲ 0.08 (1.12%)
TPLP 11.91 Decreased By ▼ -0.09 (-0.75%)
TRG 77.93 Increased By ▲ 1.48 (1.94%)
UNITY 21.91 Increased By ▲ 1.50 (7.35%)
WTL 1.31 No Change ▼ 0.00 (0%)
BR100 6,499 Increased By 58.4 (0.91%)
BR30 22,266 Increased By 167.8 (0.76%)
KSE100 63,306 Increased By 490.1 (0.78%)
KSE30 21,296 Increased By 162.7 (0.77%)

NEW YORK: Hermes International SCA urged a U.S. jury on Monday to find that a creator of non-fungible tokens violated its trademark for Birkin bags, while lawyers for the ‘MetaBirkins’ maker countered that the images were art.

The French fashion house in 2022 sued Mason Rothschild to recover profits he made by selling NFTs depicting Birkin bags covered in colorful fur without seeking Hermes’ permission, claiming Rothschild sought to trick consumers into believing he had partnered with Hermes to sell the digital assets.

“He wanted to cash in on the Birkin name,” Oren Warshavsky, a lawyer for Hermes, told jurors in closing arguments in Manhattan federal court after five days of testimony.

Sell few, make more: luxury companies’ strategy paying off amid economic downturn

Rhett Millsaps, a lawyer for Rothschild, said in his closing argument that the NFTs were an “artistic experiment” protected by the U.S. Constitution’s First Amendment.

“He never tried to mislead anyone into believing that the MetaBirkins came from Hermes,” Millsaps said, arguing that Rothschild wanted credit for the project.

Dechert law firm asks judge to toss reporter’s hack-and-leak lawsuit The case is being watched for its potential to clarify how trademark law will be applied to NFTs, digital assets that can be used to verify an artwork’s authenticity.

Warshavsky said Hermes was working on its own Birkin NFTs at the time, and accused Rothschild of “cybersquatting” by trying to beat the company to the market. He said Hermes would not have brought the lawsuit if Rothschild had complied with a December 2021 cease-and-desist letter demanding he stop selling the NFTs.

Hermes says profits up in first half

Jonathan Harris, another lawyer for Rothschild, said his client added a disclaimer stating that Hermes was not associated with the NFTs after he received the letter.

Jurors are expected to begin deliberations later Monday afternoon.

Comments

Comments are closed.