YouTube revealed its most-viewed list of videos watched by Pakistani viewers, which were dominated by local dramas, songs, and daily vloggers, stated the company in a press release on Wednesday.

Citing the arrival of YouTube Shorts as a breath of fresh air on the platform, both for creators and users, YouTube noted that the format of short videos is ideal for audiences such as millennials and Generation Z, added the statement.

YouTube announced that YouTube Shorts is now averaging over 70 billion daily views. Last year, the number of channels uploaded to Shorts daily grew by over 80% and are being watched by over 2 billion users every month.

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Long-form content also resonated with Pakistani audiences, indicating that despite the varying patterns of users’ consumption behavior, both formats continue to enjoy the dominance of video-based content in Pakistan.

“The top trending lists of this year reflect the cultural evolution in Pakistan, notably marked by a substantial rise in Shorts viewership and distinct fan bases forming around specific content categories such as music, dramas, and vlogs,” Farhan Qureshi, Google Regional Director for Pakistan, Bangladesh, and Sri Lanka, was quoted as saying in the press release.

“Moreover, creators are embracing multiformat approaches in order to explore new genres and audiences. Moving forward, we anticipate the ongoing expansion of multiformat content, resulting in a more varied and interesting range of content.”

Music was popular on YouTube in 2023. Together, YouTube Music and YouTube Premium – a paid membership – enhanced the viewing experience with ad-free content, offline and background play providing an immersive music experience.

In keeping with this, artists continued to broaden their horizons allowing their audiences to learn more about them via a variety of format types.

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