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Supplements Print 2023-10-26

AdAsia 2023 Seoul: Messages from AHMED H. KAPADIA CEO and Chairman Synergy Group

TEXT: The future of advertising is a land of manyopportunities and challenges. It’s a canvas whereinnovation meets...
Published October 26, 2023

TEXT: The future of advertising is a land of many opportunities and challenges. It’s a canvas where innovation meets creativity, where data meets story telling, and old meets new in exciting ways. As we face this new era, it is important to recognize that the only constant is change. Embracing change and staying ahead of the curve is essential to continued success.

Today, advertising is about more than just getting a message across. It’s about creating meaningful experiences, building trust, and providing real value to our audience. The future of advertising is about consumers, with personalization and relevance a tits core. It’s about using technology to understand and connect with our customers on a deeper level while respecting their privacy and preferences.

Data, analytics and artificial intelligence will be our friends, helping us make data-driven decisions, optimize campaigns and gain valuable insights into consumer behavior. However, it’s important to remember that technology shouldserve our creative vision time all, and not the other way around. Human touch, the art of storytelling and emotional connection remain at the heart of our work.

Finally, cooperation and solidarity will be more important than ever. In this future of advertising,partnerships will extend beyond traditional boundaries. We will work closely with clients, techpartners, influencers, and other agencies to createholistic, integrated campaigns that deliveroutstanding results.

Copyright Business Recorder, 2023

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