AIRLINK 74.29 Increased By ▲ 0.29 (0.39%)
BOP 4.95 Decreased By ▼ -0.07 (-1.39%)
CNERGY 4.37 Decreased By ▼ -0.05 (-1.13%)
DFML 38.80 Decreased By ▼ -0.40 (-1.02%)
DGKC 84.82 Decreased By ▼ -1.27 (-1.48%)
FCCL 21.21 Decreased By ▼ -0.44 (-2.03%)
FFBL 34.12 Increased By ▲ 0.11 (0.32%)
FFL 9.70 Decreased By ▼ -0.22 (-2.22%)
GGL 10.42 Decreased By ▼ -0.14 (-1.33%)
HBL 113.00 Decreased By ▼ -0.89 (-0.78%)
HUBC 136.20 Increased By ▲ 0.36 (0.27%)
HUMNL 11.90 No Change ▼ 0.00 (0%)
KEL 4.71 Decreased By ▼ -0.13 (-2.69%)
KOSM 4.44 Decreased By ▼ -0.09 (-1.99%)
MLCF 37.65 Decreased By ▼ -0.62 (-1.62%)
OGDC 136.20 Increased By ▲ 1.35 (1%)
PAEL 25.10 Decreased By ▼ -1.25 (-4.74%)
PIAA 19.24 Decreased By ▼ -1.56 (-7.5%)
PIBTL 6.71 Increased By ▲ 0.03 (0.45%)
PPL 122.10 Decreased By ▼ -0.90 (-0.73%)
PRL 26.65 Decreased By ▼ -0.04 (-0.15%)
PTC 13.93 Decreased By ▼ -0.40 (-2.79%)
SEARL 57.22 Decreased By ▼ -1.90 (-3.21%)
SNGP 67.60 Decreased By ▼ -1.90 (-2.73%)
SSGC 10.25 Decreased By ▼ -0.08 (-0.77%)
TELE 8.40 Decreased By ▼ -0.10 (-1.18%)
TPLP 11.13 Decreased By ▼ -0.10 (-0.89%)
TRG 62.81 Decreased By ▼ -2.04 (-3.15%)
UNITY 26.50 Increased By ▲ 0.25 (0.95%)
WTL 1.35 Increased By ▲ 0.01 (0.75%)
BR100 7,810 Decreased By -40.2 (-0.51%)
BR30 25,126 Decreased By -210.3 (-0.83%)
KSE100 74,951 Decreased By -255.3 (-0.34%)
KSE30 24,085 Decreased By -58.2 (-0.24%)

Hollywood actor Penelope Cruz has been announced as the newest brand ambassador for Emirates, announced the airline on Twitter on Thursday.

In a tweet the airline wrote: “Introducing our new brand ambassador, Penélope Cruz!

“The Academy Award-winning actress has been a frequent flyer with Emirates for many years. Now, she’s taking that passion to new heights as the star of our latest ad campaign.”

Cruz also shared the news on Instagram.

“Very exited to be collaborating with @Emirates as their new brand ambassador. I’ve been a frequent flyer with them for many years, and they’ve been a part of some of the most special trips in my life.”

“We take care of every detail in the Emirates experience and wanted a brand ambassador who reflects the Emirates brand - it needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit,” Richard Billington, Emirates’ Senior Vice President of Brand and Advertising, was quoted as saying by Khaleej Times.

The partnership will feature Cruz in television advertisements that will begin to air globally in June, in both English and Spanish, reported Khaleej Times.

 Photo: Emirates
Photo: Emirates

In a series of short advertisements, Cruz can be seen sampling amenities from the luxurious first and business class cabins aboard their A380 aircraft, as well as their newly-launched premium economy cabin.

UAE’s Emirates, Etihad airlines expand interline cooperation

The television advertisements have been directed by Oscar-winning Hollywood director Robert Stromberg. He worked to ensure that “the TV spots conveyed the thoughtful luxury of the Fly Better experience, while retaining a note of Cruz’s cheeky sense of humour”, added Khaleej Times.

Previous brand ambassadors have included actor Jennifer Aniston and auto-enthusiast Jeremy Clarkson among others.

Earlier this month, the airline reported a record profit of $3 billion and a group revenue increase of 81 percent.

‘Bring it on’: Emirates airline boss welcomes Saudi competition

Comments

Comments are closed.