AIRLINK 73.00 Decreased By ▼ -2.16 (-2.87%)
BOP 5.35 Decreased By ▼ -0.10 (-1.83%)
CNERGY 4.31 Decreased By ▼ -0.08 (-1.82%)
DFML 28.55 Increased By ▲ 0.91 (3.29%)
DGKC 74.29 Increased By ▲ 2.29 (3.18%)
FCCL 20.35 Increased By ▲ 0.06 (0.3%)
FFBL 30.90 Decreased By ▼ -0.15 (-0.48%)
FFL 10.06 Increased By ▲ 0.09 (0.9%)
GGL 10.39 Increased By ▲ 0.12 (1.17%)
HBL 115.97 Increased By ▲ 0.97 (0.84%)
HUBC 132.20 Increased By ▲ 0.75 (0.57%)
HUMNL 6.68 Decreased By ▼ -0.19 (-2.77%)
KEL 4.03 Decreased By ▼ -0.17 (-4.05%)
KOSM 4.60 Decreased By ▼ -0.17 (-3.56%)
MLCF 38.54 Increased By ▲ 1.46 (3.94%)
OGDC 133.85 Decreased By ▼ -1.60 (-1.18%)
PAEL 23.83 Increased By ▲ 0.43 (1.84%)
PIAA 27.13 Decreased By ▼ -0.18 (-0.66%)
PIBTL 6.76 Increased By ▲ 0.16 (2.42%)
PPL 112.80 Decreased By ▼ -0.36 (-0.32%)
PRL 28.16 Decreased By ▼ -0.59 (-2.05%)
PTC 14.89 Decreased By ▼ -0.61 (-3.94%)
SEARL 56.42 Decreased By ▼ -0.91 (-1.59%)
SNGP 65.80 Decreased By ▼ -1.19 (-1.78%)
SSGC 11.01 Decreased By ▼ -0.16 (-1.43%)
TELE 9.02 Decreased By ▼ -0.12 (-1.31%)
TPLP 11.90 Decreased By ▼ -0.15 (-1.24%)
TRG 69.10 Decreased By ▼ -1.29 (-1.83%)
UNITY 23.71 Increased By ▲ 0.06 (0.25%)
WTL 1.33 Decreased By ▼ -0.01 (-0.75%)
BR100 7,434 Decreased By -20.9 (-0.28%)
BR30 24,206 Decreased By -44.4 (-0.18%)
KSE100 71,359 Decreased By -74.1 (-0.1%)
KSE30 23,567 Increased By 0.5 (0%)

LAHORE: Tourism, being the priority sector, under recent SME Policy, has emerged as a high-potential area at par with e-commerce business in SMEDA’s action plan to spur growth of SMEs in the country. It was stated by the SMEDA CEO Hashim Raza while addressing an awareness meeting on ‘Festival of North’ to be held in Passu (Gilgit Baltistan) for promotion of tourism-based SMEs.

He told that the Festival of North was being opened from October 23 as a four-day event in collaboration with Pakistan Tourism Development Corporation (PTDC). He said in the wake of recent floods and drop in tourist activity, SMEDA, PTDC and Gilgit Baltistan govt, had joined hands to support small businesses of upper Hunza through tourism promotion.

The festivities will be spread across various towns across Gojal valley, he said adding that the event titled as ‘Festival of the North’ would be continued as an annual episode by focusing on improvement and diversification of the products and services of the local SMEs.

CEO SMEDA said that Tourism is closely linked with SMEs in hospitality services, tour guides, sports activities and products like souvenirs, eatables and handicrafts. But, they have not been able to take full advantage of the growing tourism in Pakistan due to the limited range of products and services, which also lack in product development, diversification, categories, packaging, visibility and marketing. Though services have been improved but are still not at par with world standards.

Copyright Business Recorder, 2022

Comments

Comments are closed.