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LAHORE: As part of its commitment to increase home remittance flows to Pakistan, and to increase the use of Roshan Digital Account (RDA) launched by State Bank of Pakistan, The Bank of Punjab is conducting a series of roadshows in various cities in the United States of America.

These roadshows are being held with the cooperation of the Pakistani embassy in USA, and different consulate offices across the country, and are part of the marketing efforts under the guidance of SBP. The purpose of these roadshows is to encourage Pakistani diaspora to increase use of formal banking channels for sending remittances to Pakistan.

USA is home to a large and important Pakistani community, contributing significantly to both home remittances as well as flows under RDA, and these roadshows will play an important role to raise awareness regarding ease and benefits of sending remittances through formal channels, and value proposition of RDA. The first stop of the roadshow was in Atlantic City, New Jersey, at the 45th Annual APPNA Convention (Association of Physicians of Pakistani Descent of North America), where thousands of Pakistani-origin American doctors and physicians were in attendance. The 3-day convention featured an exhibition booth by The Bank of Punjab, live registrations for RDA, interactive information sessions, and giveaways. On 16th July, The Bank of Punjab conducted an exclusive one-hour interactive session on “Investment Opportunities in Pakistan.”

Copyright Business Recorder, 2022

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