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Honda Atlas is considering introducing a locally-assembled version of its crossover SUV, Vezel, as Pakistan sees a growing popularity of the car segment, Business Recorder learnt on Thursday.

The source, privy to the development, on condition of anonymity said the company has been testing the Honda Vezel H-RV in Pakistan, and evaluating its feasibility. The source added that presently, the company was testing a petrol variant.

While still at an early stage, the development comes as Pakistan sees a greater market share of crossover SUVs in the face of rising car prices.

Despite the price-hikes, the SUV segment has jumped from 5% market share to 20% in three years as a number of companies launched several cars including KIA Sportage, Hyundai Tucson, MG Motors MG-HS, DFSK Glory, Proton X70 and Oshan X7.

Honda Atlas increases car prices, delivery time for higher-end Civic stays at nearly 12 months

According to a study conducted by Changan Pakistan, the SUV segment, if it sustains the growth trajectory, may become the biggest car segment at 37% by 2030.

Meanwhile, former chairman at the Pakistan Association of Automotive Parts and Accessories Manufacturers (PAAPAM) Mashood Khan said market talks are rife that Honda has been assessing feasibility of launching a crossover SUV.

“If you go back six months, you will see significant growth in the auto sector. It has certainly been a time when auto companies would think about bringing more models to snatch a share,” he said.

Khan said H-RV is a better option when compared with the BR-V, a vehicle the company has been selling in the country for a few years.

However, the former PAAPAM chief said the present scenario of the auto sector and the economy's precarious position could force car assemblers to delay their plans.

Another auto parts manufacturer, Aamir Allawala, said Toyota's plan to launch its crossover SUV, the hybrid Corolla Cross, is also aimed at tapping the same market segment.


Comments are closed.

Shahid mehmood Ahmad Khan Jun 24, 2022 04:57pm
Good great
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umer Farooq Jun 25, 2022 04:00am
Don't fallow the rule of west country
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umer Farooq Jun 25, 2022 04:01am
Spot gold rose 0.4% to $1,830.22 per ounce by 2:20 p.m. ET (1820 GMT), after earlier touching a one-week low of $1,816.10. U.S. gold futures settled up at $1,830.3.
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Syed Abdul Ghaffar Jun 25, 2022 01:32pm
I think this is good to stablish.but one think is more important to take care the build quality of car as copmared to imorpted car also diffrence of money budget i think honda did not compramise to quality and grade of mataerial to become strong channel in Pakistan...
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