AGL 5.50 Decreased By ▼ -0.10 (-1.79%)
ANL 8.62 Decreased By ▼ -0.28 (-3.15%)
AVN 75.84 Decreased By ▼ -1.14 (-1.48%)
BOP 5.18 Decreased By ▼ -0.07 (-1.33%)
CNERGY 4.51 Decreased By ▼ -0.14 (-3.01%)
EFERT 81.09 Decreased By ▼ -0.13 (-0.16%)
EPCL 49.94 Decreased By ▼ -0.09 (-0.18%)
FCCL 12.51 Decreased By ▼ -0.65 (-4.94%)
FFL 5.52 Decreased By ▼ -0.18 (-3.16%)
FLYNG 6.87 Decreased By ▼ -0.23 (-3.24%)
FNEL 4.63 Decreased By ▼ -0.13 (-2.73%)
GGGL 8.53 Decreased By ▼ -0.27 (-3.07%)
GGL 14.22 Decreased By ▼ -0.38 (-2.6%)
HUMNL 5.58 Decreased By ▼ -0.09 (-1.59%)
KEL 2.62 Decreased By ▼ -0.01 (-0.38%)
LOTCHEM 27.98 Decreased By ▼ -0.67 (-2.34%)
MLCF 23.68 Decreased By ▼ -1.01 (-4.09%)
OGDC 71.64 Decreased By ▼ -0.87 (-1.2%)
PAEL 15.33 Decreased By ▼ -0.04 (-0.26%)
PIBTL 4.87 Decreased By ▼ -0.11 (-2.21%)
PRL 15.80 Decreased By ▼ -0.40 (-2.47%)
SILK 1.04 Decreased By ▼ -0.03 (-2.8%)
TELE 8.92 Decreased By ▼ -0.28 (-3.04%)
TPL 7.04 Decreased By ▼ -0.21 (-2.9%)
TPLP 18.31 Decreased By ▼ -0.39 (-2.09%)
TREET 21.03 Decreased By ▼ -0.67 (-3.09%)
TRG 134.51 Decreased By ▼ -2.04 (-1.49%)
UNITY 16.57 Decreased By ▼ -0.45 (-2.64%)
WAVES 9.34 Decreased By ▼ -0.55 (-5.56%)
WTL 1.36 Decreased By ▼ -0.05 (-3.55%)
BR100 4,155 Decreased By -70.3 (-1.66%)
BR30 15,289 Decreased By -229.2 (-1.48%)
KSE100 41,613 Decreased By -537.4 (-1.28%)
KSE30 15,360 Decreased By -228.1 (-1.46%)
Follow us

KARACHI: After the disappointment of two international series withdrawal from New Zealand and England in Pakistan earlier this month, Daraz will bring the entire country together on its platform to watch the ICC T20 World Cup free of cost.

Daraz announces their exclusive partnership to stream the biggest cricket tournament of the year. Through this partnership, the app users will be able to watch all the matches of the tournament from anywhere on Daraz's app. The shopping platform launched Daraz Live in September 2021 bringing state-of-the-art technology introducing the concept of shoppertainment to its user. With a monthly user base of 15 Million and growing, Daraz aims to attract more users with this partnership on their app.

Muhammad Ammar Hassan, Chief Marketing Officer of Daraz Pakistan, said "Cricket is the most watched sport in our country and we want all Pakistanis to follow cricket anywhere through their mobiles. Through this we are aiming to promote Daraz Live which is our new live commerce technology where users can watch cricket and enjoy shopping at the same time."

The partnership is a key component of Daraz's marketing strategy to accelerate the growth of the brand through association with high-profile sports teams. With cricket commanding a huge following across the South Asian region, it presents an effective platform for Daraz to engage with the region's passionate fans and drive the brand to the next level.

Copyright Business Recorder, 2021

Comments

Comments are closed.

Daraz becomes exclusive digital streaming partner for ICC T20 World Cup

Russia to provide crude oil to Pakistan at discounted rates: Musadik Malik

ECC approves wheat import of 450,000MT from Russia

Time to 'say no' to cartels, says PM, as energy bill touches $27bn

Rupee falls 0.1% against US dollar

Pakistan 'confident' perpetrators of Kabul attack will be brought to justice

KSE-100 falls 1.28% as uncertainty of IMF review persists

Oil up 3% on OPEC+ output plans and price cap on Russian crude

Taliban acting defence minister holds talks with UAE president

Brave England seal memorable victory over Pakistan

Security forces kill five terrorists in North Waziristan IBO: ISPR