AIRLINK 78.55 Decreased By ▼ -0.06 (-0.08%)
BOP 4.77 Increased By ▲ 0.12 (2.58%)
CNERGY 4.16 Increased By ▲ 0.13 (3.23%)
DFML 39.29 Increased By ▲ 2.81 (7.7%)
DGKC 95.65 Increased By ▲ 7.40 (8.39%)
FCCL 24.16 Increased By ▲ 1.87 (8.39%)
FFBL 32.77 Increased By ▲ 2.62 (8.69%)
FFL 9.37 Increased By ▲ 0.19 (2.07%)
GGL 10.15 Increased By ▲ 0.23 (2.32%)
HASCOL 6.54 Increased By ▲ 0.43 (7.04%)
HBL 109.50 Increased By ▲ 4.50 (4.29%)
HUBC 145.01 Increased By ▲ 7.51 (5.46%)
HUMNL 10.73 Increased By ▲ 0.08 (0.75%)
KEL 4.73 Increased By ▲ 0.09 (1.94%)
KOSM 4.26 Increased By ▲ 0.26 (6.5%)
MLCF 39.40 Increased By ▲ 2.27 (6.11%)
OGDC 129.25 Increased By ▲ 10.06 (8.44%)
PAEL 25.87 Increased By ▲ 1.89 (7.88%)
PIBTL 6.34 Increased By ▲ 0.27 (4.45%)
PPL 122.70 Increased By ▲ 8.65 (7.58%)
PRL 24.35 Increased By ▲ 1.18 (5.09%)
PTC 12.99 Increased By ▲ 0.79 (6.48%)
SEARL 61.18 Increased By ▲ 2.13 (3.61%)
SNGP 65.20 Increased By ▲ 3.22 (5.2%)
SSGC 9.89 Increased By ▲ 0.13 (1.33%)
TELE 7.86 Increased By ▲ 0.19 (2.48%)
TPLP 9.85 Increased By ▲ 0.37 (3.9%)
TRG 64.50 Increased By ▲ 0.78 (1.22%)
UNITY 26.99 Increased By ▲ 0.14 (0.52%)
WTL 1.32 Increased By ▲ 0.02 (1.54%)
BR100 7,977 Increased By 398.8 (5.26%)
BR30 25,602 Increased By 1383.8 (5.71%)
KSE100 76,208 Increased By 3410.7 (4.69%)
KSE30 24,438 Increased By 1225 (5.28%)
Technology

Microsoft has always sold Xbox consoles at a loss

  • Microsoft does not earn any profit on sales of Xbox consoles alone, according to a Microsoft executive during the Epic Games v. Apple trial on Wednesday.
Published May 7, 2021
Source: Reuters
Source: Reuters

Microsoft does not earn any profit on sales of Xbox consoles alone, according to a Microsoft executive during the Epic Games v. Apple trial on Wednesday.

When asked about what profit margins Microsoft earns from its Xbox consoles by an Epic lawyer, Microsoft's Vice President of Xbox business development Lori Wright responded that "We don't; we sell the consoles at a loss."

However, that does not necessarily mean that the company does not make any money from its console business. A Microsoft spokesperson explained that the console gaming business is traditionally operates on a hardware subsidy model in a statement to The Verge just hours after Wright’s testimony yesterday.

The spokesperson explained that the gaming industry is profitable and rapidly growing. Hence, Microsoft sells the consoles at a loss to attract new customers and generates profits through game sales and online service subscriptions.

While it is a known fact that gaming consoles are usually launched at a loss and eventually become profitable, it is still surprising that Microsoft has never achieved hardware profitability for its Xbox and relies on a combination of software, service, and accessory sales.

Moreover, Microsoft is also the odd one out in following this business model, whereas Sony's PS4 is expected to eventually became profitable and the Switch was also launched by Nintendo to be profitable quickly.

Comments

Comments are closed.