AIRLINK 72.59 Increased By ▲ 3.39 (4.9%)
BOP 4.99 Increased By ▲ 0.09 (1.84%)
CNERGY 4.29 Increased By ▲ 0.03 (0.7%)
DFML 31.71 Increased By ▲ 0.46 (1.47%)
DGKC 80.90 Increased By ▲ 3.65 (4.72%)
FCCL 21.42 Increased By ▲ 1.42 (7.1%)
FFBL 35.19 Increased By ▲ 0.19 (0.54%)
FFL 9.33 Increased By ▲ 0.21 (2.3%)
GGL 9.82 Increased By ▲ 0.02 (0.2%)
HBL 112.40 Decreased By ▼ -0.36 (-0.32%)
HUBC 136.50 Increased By ▲ 3.46 (2.6%)
HUMNL 7.14 Increased By ▲ 0.19 (2.73%)
KEL 4.35 Increased By ▲ 0.12 (2.84%)
KOSM 4.35 Increased By ▲ 0.10 (2.35%)
MLCF 37.67 Increased By ▲ 1.07 (2.92%)
OGDC 137.75 Increased By ▲ 4.88 (3.67%)
PAEL 23.41 Increased By ▲ 0.77 (3.4%)
PIAA 24.55 Increased By ▲ 0.35 (1.45%)
PIBTL 6.63 Increased By ▲ 0.17 (2.63%)
PPL 125.05 Increased By ▲ 8.75 (7.52%)
PRL 26.99 Increased By ▲ 1.09 (4.21%)
PTC 13.32 Increased By ▲ 0.24 (1.83%)
SEARL 52.70 Increased By ▲ 0.70 (1.35%)
SNGP 70.80 Increased By ▲ 3.20 (4.73%)
SSGC 10.54 No Change ▼ 0.00 (0%)
TELE 8.33 Increased By ▲ 0.05 (0.6%)
TPLP 10.95 Increased By ▲ 0.15 (1.39%)
TRG 60.60 Increased By ▲ 1.31 (2.21%)
UNITY 25.10 Decreased By ▼ -0.03 (-0.12%)
WTL 1.28 Increased By ▲ 0.01 (0.79%)
BR100 7,566 Increased By 157.7 (2.13%)
BR30 24,786 Increased By 749.4 (3.12%)
KSE100 71,902 Increased By 1235.2 (1.75%)
KSE30 23,595 Increased By 371 (1.6%)

LAHORE: Despite the ban imposed by the government about advertising and reward programs for cigarette sales, illegal cigarette brands are violating the law by offering incentives to retailers and consumers, such as promotional materials and reward schemes.

Illegal tobacco companies in cities like Sargodha, Sahiwal, Gujranwala, Faisalabad, Multan, Islamabad, Peshawar, Karachi, Sukkur, and Hyderabad are openly using advertisements and rewards to lure customers, it has been revealed.

It may be noted that in January 2020, the Ministry of National Health Services issued SRO 72 (I)/2020, which strictly prohibits the promotion and advertising of cigarettes through any media.

Fareed Ahmed Siddiqi, spokesperson of the Citizens’ Health Initiative, said that despite the ban, no action is being taken against violators by the district administration and provincial governments, resulting in widespread illegal smoking. In different regions, he stated that various illegal cigarette brands are offering cash prizes, free packs and even mobile phones as rewards for buying cigarettes.

They are also violating the advertising code by using large promotional posters and gold coupons in cigarette packs to attract consumers.

He emphasized that these violations pose significant challenges to the government's health policy and result in substantial losses to the national exchequer. He stressed the need for the government to rigorously enforce the laws and crack down on companies and vendors involved in the illicit trade of cigarettes and advertising violations nationwide.

Copyright Business Recorder, 2023

Comments

Comments are closed.