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TEXT: Investor relations are critical for a bank as they provide access to capital, enhance market perception and reputation, and ensure compliance with regulatory requirements, all of which contribute to the bank's financial health and long-term success.

Maintaining strong, effective, transparent investor relationships is essential for all businesses. This is where the role of Investor Relations in an organisation becomes crucial, as it facilitates communication between investors and the company.

The Investor Relations department integrates three key domains: finance, communication, and marketing, ensuring that a publicly listed company effectively engages with its stakeholders and investors. This is why Investor Relations holds such significance at Bank Alfalah Limited.

Bank Alfalah's award-winning Investor Relations team operates within the Capital Markets of the Treasury Group, working closely with the Finance Group and Company Secretary. This team stays abreast of market developments and sentiments, enabling them to excel in their role due to the following factors:

  1. Education backgrounds in CFA and FRM.

  2. Extensive experience in Sell-Side and Buy-Side research, including comprehensive coverage of the banking sector.

  3. A history of engagement with foreign investors through road shows and investor calls.

  4. Active management of the BAFL investment portfolio.

The Investor Relations team is readily accessible through calls, email, and even WhatsApp, and they have cultivated strong professional relationships with market analysts and fund managers, both local and foreign. Unlike many others, the team proactively contacts industry stakeholders to provide updates on results, investor briefings, and other significant developments. Furthermore, its worth noting that market analysts regularly seek insights from the team regarding key sector developments. The team constantly communicates with the finance department to address investor and analyst inquiries and arrange calls or meetings as needed.

It is gratifying to announce that the investment community has responded positively to Bank Alfalah's commitment to Investor Relations. As a result, the Bank has been honoured with the "Best Investor Relations Award 2022 – Financial Institutions" at the 20th Annual Excellence Awards of CFA Society Pakistan. This marks the 10th consecutive year that the Bank has been recognised in the Investor Relations category, underlining its dedication to maintaining strong relationships with its investors.

Copyright Business Recorder, 2023

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