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ISLAMABAD: Pakistan Telecommunication Company Limited (PTCL) has launched its new Over-The-Top (OTT) platform - SHOQ, to provide a superior and immersive viewing experience to all data users in Pakistan.

SHOQ hosts a rich repository of selected content that is accessible to all, in line with PTCL’s vision of empowering digital transformation for all.

The new platform was launched at a special event in Karachi, which was attended by President and Group CEO, PTCL and Ufone, Hatem Bamatraf, CEO, e& life, Khalifa Al Shamsi, CEO evision, Olivier Bramly; CEO and Co-founder, STARZPLAY, Maaz Sheikh, senior PTCL and Ufone officials, industry leaders, showbiz celebrities, media representatives, and prominent personalities from different backgrounds.

SHOQ is bridging the gap in access to high quality content in Pakistan at affordable prices through its collaboration with evision, the media and entertainment division of e& life (part of e&). The partnership will provide PTCL and other data customers with access to media and entertainment content, blockbuster movies and seasons from major Hollywood studios such as Warner Bros, Paramount, 20th Century FOX, among others. SHOQ will also host one hundred most watched local and international live TV channels, Pakistani movies and originals to cater to the entertainment needs of the entire family.

Hatem Bamatraf, President and Group CEO, PTCL and Ufone, said, “We are delighted to introduce Pakistan’s largest OTT platform to provide premium entertainment and news content to all data users. With the increasing penetration of the internet, Pakistan needed a high-quality local OTT service, offering affordable entertainment that is tailored to local tastes and preferences. SHOQ has what it takes to be the country’s ultimate entertainment solution.”

“We are pleased to support the development of Pakistan’s largest OTT platform, powered by PTCL.”

Speaking at the panel, e& life CEO Khalifa Al Shamsi said, “We are confident that this new service will add great value to the people of Pakistan. e& will continue to support the PTCL Group, especially in its new chapter of creating a digital future that empowers every person in society to create innovative digital services and tap into new customer segments, building success upon success.”

Olivier Bramly, CEO of evision, said, “We are delighted to be part of the new chapter in Pakistan’s entertainment revolution. evision is the largest media and content aggregator in the MENA region, where we have always been an integral part of our customers’ lives. We look forward to working with PTCL, especially in a market as large as Pakistan, where there is an explosion in mass content creation and streaming services, bringing unlimited opportunities to everyone.”

“We are grateful to PTCL for giving us the opportunity to strengthen our presence and impact in Pakistan. STARZPLAY CEO and Co-founder, STARZPLAY, Maaz Sheikh said during the launch event. “STARZPLAY is a leading subscription video-on-demand service that streams thousands of hit movies, TV shows and other Pakistani and international content. Through PTCL SHOQ, our service will be accessible to all Pakistanis looking to indulge in streaming quality media or entertainment.”

SHOQ is a subscription-based streaming app that works on the BYOD model (Bring Your Own Device) and PTCL-provided TV dongles. Users can enjoy the multi-screen services from any place, anytime as long as they have internet access and a digital device, including smartphones, tablets, laptops, Android Smart TVs Android TV Boxes, etc.

Copyright Business Recorder, 2023

Comments

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Dr Faisal Feb 03, 2023 03:06pm
It's 1000 times behind nayatel in entertainment. Even they can't have search options for dramas and such dumb people that the available dramas episodes are not even in sequence. Pathetic, desperately waiting for nayatel to be available in my area
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Ikram dawar Feb 03, 2023 09:22pm
I think stormfiber is very best in all aspects. I am using it in my office and home which gives best results in entertainment and internet servics
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Tariq Feb 04, 2023 08:57pm
Good job
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Ali Feb 04, 2023 10:40pm
Superb platform and best PTCL flash fiber internet
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Tahir Feb 05, 2023 04:11pm
in my area ptcl services available but due to non professional approach line man not giving me connection.
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Ajmal Feb 05, 2023 06:43pm
@Dr Faisal , Is Nayatel is giving you the channels rewind facility?
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Facts Feb 05, 2023 11:43pm
@Dr Faisal , Hi! Being a customer of VoD and Cable services of Nayatel, there is a high suspicion (unfortunately) that Nayatel uploads mostly pirated content for VoD and (low quality) cheap iptv streams for live channels! This saves quite a lot of bandwidth for the company. It is also the reason that despite opening up its NayaTV platform to be accessible from services of other ISPs, most of the content cannot be accessed this way. They should partner with VidAngel and other content providers to provide customers with same filtered content but in a legal manner! Regards,
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