AIRLINK 58.23 Decreased By ▼ -0.37 (-0.63%)
BOP 6.24 Increased By ▲ 0.03 (0.48%)
CNERGY 3.97 Decreased By ▼ -0.02 (-0.5%)
DFML 16.07 Increased By ▲ 0.06 (0.37%)
DGKC 67.61 Increased By ▲ 0.29 (0.43%)
FCCL 17.82 Increased By ▲ 0.27 (1.54%)
FFBL 25.40 Decreased By ▼ -0.49 (-1.89%)
FFL 9.15 Increased By ▲ 0.01 (0.11%)
GGL 9.79 Increased By ▲ 0.02 (0.2%)
HBL 113.77 Increased By ▲ 1.27 (1.13%)
HUBC 111.61 Decreased By ▼ -3.68 (-3.19%)
HUMNL 6.55 Decreased By ▼ -0.04 (-0.61%)
KEL 4.39 Increased By ▲ 0.17 (4.03%)
KOSM 4.59 Increased By ▲ 1.03 (28.93%)
MLCF 37.73 Increased By ▲ 0.62 (1.67%)
OGDC 125.21 Increased By ▲ 8.81 (7.57%)
PAEL 22.61 Decreased By ▼ -0.10 (-0.44%)
PIAA 11.10 Increased By ▲ 0.31 (2.87%)
PIBTL 6.17 Decreased By ▼ -0.08 (-1.28%)
PPL 109.07 Increased By ▲ 5.07 (4.88%)
PRL 26.84 Increased By ▲ 0.45 (1.71%)
PTC 10.48 Increased By ▲ 0.95 (9.97%)
SEARL 52.85 Increased By ▲ 0.86 (1.65%)
SNGP 66.38 Increased By ▲ 1.26 (1.93%)
SSGC 11.01 Increased By ▲ 0.08 (0.73%)
TELE 7.13 Decreased By ▼ -0.08 (-1.11%)
TPLP 11.93 Decreased By ▼ -0.06 (-0.5%)
TRG 76.07 Decreased By ▼ -0.78 (-1.01%)
UNITY 20.47 Decreased By ▼ -0.02 (-0.1%)
WTL 1.30 No Change ▼ 0.00 (0%)
BR100 6,441 Increased By 109.2 (1.72%)
BR30 22,098 Increased By 468.8 (2.17%)
KSE100 62,816 Increased By 901.5 (1.46%)
KSE30 21,134 Increased By 282.7 (1.36%)

SHANGHAI: Chinese e-commerce giant Alibaba Group Holding Ltd has released a virtual idol promoting the 2022 Beijing Olympics, riding on a trend that has swept China.

Named "Dong Dong," the virtual idol, a computer-generated character, is "a passionate, Beijing-born 22-year-old woman who loves winter sports," according to Alibaba's description.

Since early February she has appeared in nightly broadcasts via Taobao Live, Alibaba's livestreaming services.

In her hours-long livestreaming sessions, Dong Dong can be seen sharing bits of Olympics-related trivia, promoting Olympics-related merchandise, and dancing.

Dong Dong was created by DAMO Academy, Alibaba's research arm for advanced technology.

SoftBank says additional Alibaba ADS registration not tied to future deal

Virtual idols have gained massive popularity in China over the past few years. Chinese consultancy iiMedia estimated that the virtual idol market in China would reach a value of 6.22 billion yuan ($978 million) in 2021.

Among the most famous virtual idols is Luo Tianyi, a pop singer with over 5 million followers on China's Twitter-esque social media site Weibo.

Created by Shangha-based Shanghai-based Henian Information Technology Co. Ltd, Luo Tianyi performed an original Olympics-themed song during the run-up to the games.

Comments

Comments are closed.