AIRLINK 60.70 Increased By ▲ 1.00 (1.68%)
BOP 6.31 Increased By ▲ 0.05 (0.8%)
CNERGY 4.29 Increased By ▲ 0.02 (0.47%)
DFML 15.85 Increased By ▲ 0.15 (0.96%)
DGKC 69.10 Decreased By ▼ -0.10 (-0.14%)
FCCL 18.20 Decreased By ▼ -0.15 (-0.82%)
FFBL 26.89 Increased By ▲ 0.14 (0.52%)
FFL 9.10 Decreased By ▼ -0.18 (-1.94%)
GGL 10.15 Decreased By ▼ -0.15 (-1.46%)
HBL 116.70 Increased By ▲ 0.80 (0.69%)
HUBC 114.69 Increased By ▲ 0.29 (0.25%)
HUMNL 6.69 Decreased By ▼ -0.11 (-1.62%)
KEL 4.90 Increased By ▲ 0.01 (0.2%)
KOSM 4.78 Increased By ▲ 0.13 (2.8%)
MLCF 38.38 Decreased By ▼ -0.01 (-0.03%)
OGDC 124.47 Decreased By ▼ -0.83 (-0.66%)
PAEL 21.84 Increased By ▲ 0.28 (1.3%)
PIAA 10.91 Increased By ▲ 0.04 (0.37%)
PIBTL 5.85 Decreased By ▼ -0.17 (-2.82%)
PPL 113.20 Decreased By ▼ -0.90 (-0.79%)
PRL 28.25 Increased By ▲ 0.35 (1.25%)
PTC 10.89 Decreased By ▼ -0.01 (-0.09%)
SEARL 50.65 Decreased By ▼ -1.05 (-2.03%)
SNGP 67.45 Decreased By ▼ -0.81 (-1.19%)
SSGC 11.27 Decreased By ▼ -0.15 (-1.31%)
TELE 7.73 Decreased By ▼ -0.07 (-0.9%)
TPLP 11.45 Decreased By ▼ -0.15 (-1.29%)
TRG 73.08 Increased By ▲ 0.21 (0.29%)
UNITY 23.30 Decreased By ▼ -0.25 (-1.06%)
WTL 1.29 Decreased By ▼ -0.01 (-0.77%)
BR100 6,691 Increased By 42.6 (0.64%)
BR30 22,542 Decreased By -27.5 (-0.12%)
KSE100 65,053 Increased By 474.5 (0.73%)
KSE30 22,077 Increased By 187.5 (0.86%)

BEIJING: Alibaba Group Holding Ltd said on Friday that sales during its annual Singles' Day shopping frenzy grew 8.5%, the slowest rate ever, underscoring strong regulatory and supply chain headwinds for China's tech firms.

The Chinese e-commerce juggernaut said sales, or "gross merchandise value" (GMV), over its 11-day Singles' Day event that ended on Thursday rose to 540.3 billion yuan ($84.5 billion), compared with 26% growth last year.

Sales had grown by double digits every year since Alibaba founded the festival in 2009 and built it into the world's biggest online sales fest, dwarfing Cyber Monday in the United States. It changed the gala to a multi-day event last year.

The results come as overall consumption in China slows ad cap a relatively muted version of a sales festival that Alibaba once aggressively promoted.

SoftBank shares jump 10% on $9bn buyback

Before the sales period began, analysts had said they expected Alibaba to report only a minor increase in GMV this year, citing slowing retail sales, supply shortages, power disruptions and COVID-19 lockdowns.

The festival, which Alibaba last year stretched to a 11-day event with the best deals concentrated in two discount periods, Nov. 1-3 and Nov. 11, has become a closely watched gauge of consumer sentiment in the world's second-largest economy.

This year, Alibaba played down its sales figures and touted its social welfare initiatives in the final hours of its Singles' Day festival on Thursday, marking a shift in tone for the highly-publicized event.

Eschewing a rolling tally tracking transactions that had taken centre stage in previous years, Alibaba urged viewers of a three-hour livestream to click "like" and help raise 1 million yuan ($156,359.90) for a 200-acre (81-hectare) elephant reserve in China's rural southwest.

The e-commerce giant has toned down the marketing hype amid ongoing regulatory tightening from Chinese authorities, saying its focus was on sustainable growth this year.

In previous years, Alibaba would tout Chinese consumers' demand for washing machines, smartphones, and makeup with a night-long presentation of statistics.

But this year it used its gala to highlight initiatives such as a program that assists disabled individuals in buying apparel and efforts to use more environmentally-friendly packaging.

Still, the event remains a top draw for millions of merchants and shoppers, with flashy deals and live-streamers hawking products from skincare products to sports shoes on Alibaba's platforms, including its Taobao and Tmall marketplaces.

Alibaba said that nearly 400 brands, including Apple Inc and L'Oreal SA, have raked in more than $15 million in sales each by mid-day on Thursday.

The shopping event comes after a year of ongoing regulatory tightening from Chinese authorities in several industries, during which Alibaba was a frequent target.

The e-commerce giant was fined a record $2.8 billion for monopolistic behaviour in April and its founder, Jack Ma, China's highest-profile entrepreneur, has retreated from public view after criticising Chinese regulators a year ago.

On Wednesday, its rival Tencent Holdings posted its slowest revenue growth since it went public in 2004, hurt by a regulatory crackdown.

Comments

Comments are closed.