Gillette is selling its products on an average price, as there is an expression that the company's prices of products are too expensive. Gillette Pakistan Chief Executive Zafar Siddiqui claimed this, while addressing at the launch of "New Gillette MACH-3 Turbo Champion" here, on Thursday. He said, "I am very clear on the pricing of the Gillette's new product of MACH-3 Turbo Champion and we are selling the product at very average price."
"With over 100 years of innovation in shaving technology, the company stands committed to its pledge of constantly finding better ways to give men the world over the best shave ever," he said, adding that the launch of our new product is a statement of our zeal and resilience in fulfilling our pledge."
He said the razor is the latest in the series of MACH-3 line up of razors that Gillette launched in 2003 in the country. The new product offers a sporty alternative to the regular MACH-3 Turbo series. It is stylised as a sporty red finish and opposed to the silver hematite finish of the original series. The unique colour scheme has been designed to give an added feeling of high performance, smooth handling, great speed and the trill of exhilaration.
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