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imageSEOUL: Tech giant Samsung Electronics Co Ltd plans to launch a phone upgrade programme similar to one launched by rival Apple Inc last year, South Korea's Electronic Times reported on Wednesday citing unnamed sources.

Samsung could start the programme once its next flagship Galaxy S7 smartphone goes on sale in South Korea, which is expected to be around March, the paper said.

The programme will allow customers to upgrade their device every year and may later expand to other countries, according to the report.

A Samsung spokeswoman declined to comment.

Copyright Reuters, 2016

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