ISLAMABAD: The diminishing winter season opens good opportunity for the people to take advantage of "winter sales" as almost all the major brands considerably reduced prices of their quality garments, fabrics and shoes etc.
Shops put their available stocks on sale to accommodate fresh arrivals for spring and summer seasons. One can buy variety of woolen fabrics, garments, shoes and other accessories including mittens, hats, mufflers, sweaters, shirts, long courts and jackets almost in half of their original prices.
"A segment of the society consider it convenient to buy winter clothes in seasonal sales being affordable", said Aisha, a shopper at Jinnah Super market said.
She said they wait for sale offers in which they can buy trendy clothes on half price, adding, "Shopkeepers want to sell out most of their stuff of the current season because fashion will usually change till next season".
Mohsin Fiaz a bankers said, "Coats, jackets, sweaters are mostly used for many years so I prefer to buy clothes for my family on sale rates rather than paying high prices of same stuff during peak season".
Shama a customer at Centaurs Mall said, it is good to rush market as soon as they announce sale because all the good stuff was picked by the early birds and late comers have to compromise on left overs.
"The announcement of 50% discount sounds attractive and we rush to brands shop but I am disappointed to see the material available here. I visited almost a dozen shops but the colour combination of ready made clothes are not so good and if u find something of your choice, sizes are out of stock".
Asma Tufail, another customer at Jinnah Super Market said, "I was interested in buying shoes but the variety was not up to the mark. I was looking to buy good shoes for my children at a reasonable price but could not find anything yet".
A shopkeeper at Aabpara market said, "New variety will come in next season and this stuff will be out of fashion so we try our best to dispose off as much of the stock during the season",
He said that new stock of spring season will be displayed after a month and their store houses will not have enough space to place winter stuff as well as spring and summer so they prefer it to announce sale before the end of the season.
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