Samsung Electronics Co Ltd has won eight prizes (two gold, four silver, and two bronze) at the Clio Awards, one of the three major international advertising events, alongside the Cannes Lions and New York Festival. Samsung's Safety Truck was first implemented as a solution to prevent car accidents in Argentina. It later achieved two gold clios in the Digital and Out of Home categories, and three silver clios in the Direct, Engagement/ Experiential, and Innovative categories. Earlier in June, Safety Truck was also awarded one titanium, three gold and three silver at the Cannes Lions.
-PR
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