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CNH is the power behind the leading agricultural and construction equipment brands of the Case IH and New Holland brand families.
Supported by more than 12,000 Dealers in more than 160 countries, CNH brings together the knowledge and heritage of its brands with the strength and resources of its world-wide commercial, industrial, product support and finance organisations.
With nine primary agricultural and construction equipment brands sold through dedicated dealer networks, CNH operates facilities located on every continent.
Through its manufacturing plants, joint venture companies, research and development centers and field sales offices, CNH is present on 5 continents.
The CNH flagship in Pakistan is Al-Ghazi Tractors Ltd, where CNH hold a 43% share holding. In technical collaboration with CNH, Al-Ghazi has been producing the robust and sturdy Fiat tractors since 1983.
In the year 2003 CNH concluded a New Industrial Collaboration Agreement with Al-Ghazi Tractors Ltd.
Effective January 1, 2004, the 10 year's agreement reflects New Holland's greater commitment to the long-term financial and strategic development of the business in Pakistan.
The Agreement provides for continuation of sales of the existing models with the global "New Holland" logo and introduction of new models of tractors.
With disciplined focus on all quality management systems, the new Industrial Collaboration Agreement between CNH and Al-Ghazi Tractors Ltd reflects the greater commitment to best international practices, quality standards, performance requirements and product specifications of CNH Global N.V. and to achieve evolution through continuous improvements.
The year 2004 will see the Company move, in Pakistan, from the brandname "FIAT" to "NEW HOLLAND", thus carving out a neat new image and providing synergy to Al-Ghazi's symbol of success.
For customised customer satisfaction, Al-Ghazi Tractors Ltd has dotted the whole country with an extensive dealer network, customer care centers and tractor workshops.
As the lowest cost producer of the highest quality products, the customers view the Fiat and New Holland tractors and the after sales service of Al-Ghazi Tractors Ltd as the best deal in the market.
We create a customer - the foundation of our business.

Copyright Business Recorder, 2004

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