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imageThough E-shopping is not new in Pakistan, as people are adopting more isolated lifestyle with supported by changing technology, these emerging trends of online shopping seem to be growing.

As the digital sphere is increasing people are becoming more familiar with online shopping, which allows them to save more time and purchase goods conveniently.

In Pakistan, many new initiatives and businesses have been launched online. One such e-commerce venture that offers a comprehensive online shopping experience is Azmalo.pk. It is backed by a German venture builder, Rocket Internet, which has acted as the launch pad for a number of businesses in the past. Azmalo.pk aims to offer top quality online shopping services, much like eBay does.

Daraz.pk is also a unique online business which delivers latest fashion products straight to your home. The company offers products of multiple international and national brands, providing the customers with a good mix to choose from.

Though the future of online shopping seems bright but still some people feel reluctant to adopt this new trend. Convenience over money is the latest trend but majority still prefers to shop the good, old fashioned way by going to markets and malls, but with more than 29 million internet users in Pakistan, this trend is surely changing.

Copyright Business Recorder, 2014

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