AUSTIN: The 27th edition of South by Southwest (SXSW) inched closer to its finale Saturday with a flock of big-name pop stars descending on the Texas state capital's pulsating beer-and-barbecue fest.
Prince, Justin Timberlake and the Smashing Pumpkins were among the most talked-about shows on the final full day of the 10-day festival that celebrates innovation in music, film and interactive technology.
All three acts have been booked by major brands -- Samsung smartphones, the revamped MySpace website and Red Bull energy drinks respectively -- for limited-access parties to promote their products amid the SXSW buzz.
Celebrity TV chef Rachael Ray was meanwhile hosting her annual open-to-all Feedback party with a raft of musical guests, including current hip hop chart-toppers Macklemore and Ryan Lewis.
Some 2,200 bands participated in the music segment of this year's SXSW, from veteran rockers like Nick Cave, Iggy Pop and The Zombies, to breakthrough acts like Britain's Mercury prize-winning Alt-J.
Sunday's lineup concludes with a midnight New York Night Train party with cult New York DJ Jonathan Toubin, who spins exclusively seven-inch vinyl records from the heyday of soul and rock 'n' roll.
<Center><b><i>Copyright AFP (Agence France-Presse), 2013</b></i></center>
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