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Master Group of Industries, one of the most vibrant entrepreneurs, born in 1963, with a modern and realistic approach towards growth through innovative technology and quality manufacturing. A company with determination and vigor aimed towards diversifying the working area that comprises of Foam, Textile and Engineering.
Our product philosophy has always leaned towards manufacturing improved products, researching new applications and developing production techniques. As the undisputed market leader in foam and foam products in Pakistan, our mission is to blend corporate objectives, business ethic and manufacturing excellence to maintain and expand on this leadership.
With its operations expanding into different directions, the group is now comprised of:
-- Master Enterprises (Pvt) Limited
-- Master Chemical (Pvt) Limited
-- Procon Engineering (Pvt) Limited
-- Master Polymers Industries Limited
-- Master Textile Limited
-- Master Celeste (Pvt) Limited
-- Master Foam (Pvt) Limited
-- Master Motor / Corporation Limited
Today, Master Enterprises alone has a market share of more than 55% and enjoys the trust of millions of customers. Our products such as Molty Foam Mattress, Master Office Chairs, Master Celeste Springs Mattress, Master Thermo Shield (Spray-Polyurethane roof insulation) and Molty Fiber Pillow and Comforters offer a perfect peace of mind to its users. Our brand 'Molty' has become a household name all across the country.
In 1988, Master Group instituted another first innovative venture in Pakistan, manufacturing automotive interior, Procon Engineering (Pvt) Ltd, the first of its kind state-of-the-art self-reliant composite manufacturing facility.
Procon's primary business is to provide international standard interior components to the local car manufactures. Today Procon is a major OEM supplier in Pakistan supplying finished products of high quality such as Door trims, Roof headlining, Steering Wheel Rear Package tray, Sun visors, Fender liners, Engine Undercover. Armrest floor mats and sheet metal parts to car, van, pickup, truck, bus, motorcycles and motor manufacturers like Suzuki, Toyota, Honda, Nissan, Daihatsu, and Messy Ferguson Moreover Procon has the distinguished honour of exporting Sports cars seats to USA, EUROPE and ASIA. With strength of exceptionally skilled employees, highly trained management staff and strict quality control, Procon has a marked technical edge in its field.
It is Master's proud privilege that the most of the automotive are now equipped with Procon's Interior products including seats, door trims, armrest, headlining, floor mats etc.
When Master decided to put its technology on the move Master Motor Corporation came into being. A flagship unit of Master Group, MMC has entered the automobile market with long-term plans and huge task of assembling and manufacturing excellent quality, competitively priced light and heavy duty commercial vehicles in Pakistan using the locally available resources. It also promises a comprehensive After-Sales-Service back up through 3S Dealers Network nation-wide.
Master Motor has the most state of the art technology at its newly built plant at Bin Qasim, Karachi and has introduced 2.5 ton, 3.5 ton and 4.5 ton light duty trucks. In addition to this, a variety of models including medium and heavy-duty trucks and large buses would soon be presented as well.
Today Master Motors is a name synonymous with quality and dependability and a major contender in Automobile market.
Master believes in the future of technology and will continue to expand industrially. We believe in striving constantly to better ourselves. Our team at Master is driven by the quest for perfection and is determined to provide high quality products to the customers. And it's a firm commitment!

Copyright Business Recorder, 2005

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