AIRLINK 73.06 Decreased By ▼ -6.94 (-8.68%)
BOP 5.09 Decreased By ▼ -0.09 (-1.74%)
CNERGY 4.37 Decreased By ▼ -0.09 (-2.02%)
DFML 32.45 Decreased By ▼ -2.71 (-7.71%)
DGKC 75.49 Decreased By ▼ -1.39 (-1.81%)
FCCL 19.52 Decreased By ▼ -0.46 (-2.3%)
FFBL 36.15 Increased By ▲ 0.55 (1.54%)
FFL 9.22 Decreased By ▼ -0.31 (-3.25%)
GGL 9.85 Decreased By ▼ -0.31 (-3.05%)
HBL 116.70 Decreased By ▼ -0.30 (-0.26%)
HUBC 132.69 Increased By ▲ 0.19 (0.14%)
HUMNL 7.10 Increased By ▲ 0.04 (0.57%)
KEL 4.41 Decreased By ▼ -0.24 (-5.16%)
KOSM 4.40 Decreased By ▼ -0.25 (-5.38%)
MLCF 36.20 Decreased By ▼ -1.30 (-3.47%)
OGDC 133.50 Decreased By ▼ -0.97 (-0.72%)
PAEL 22.60 Decreased By ▼ -0.30 (-1.31%)
PIAA 26.01 Decreased By ▼ -0.62 (-2.33%)
PIBTL 6.55 Decreased By ▼ -0.26 (-3.82%)
PPL 115.31 Increased By ▲ 3.21 (2.86%)
PRL 26.63 Decreased By ▼ -0.57 (-2.1%)
PTC 14.10 Decreased By ▼ -0.28 (-1.95%)
SEARL 53.45 Decreased By ▼ -2.94 (-5.21%)
SNGP 67.25 Increased By ▲ 0.25 (0.37%)
SSGC 10.70 Decreased By ▼ -0.13 (-1.2%)
TELE 8.42 Decreased By ▼ -0.87 (-9.36%)
TPLP 10.75 Decreased By ▼ -0.43 (-3.85%)
TRG 63.87 Decreased By ▼ -5.13 (-7.43%)
UNITY 25.12 Decreased By ▼ -0.37 (-1.45%)
WTL 1.27 Decreased By ▼ -0.05 (-3.79%)
BR100 7,461 Decreased By -60.9 (-0.81%)
BR30 24,171 Decreased By -230.9 (-0.95%)
KSE100 71,103 Decreased By -592.5 (-0.83%)
KSE30 23,395 Decreased By -147.4 (-0.63%)
Life & Style

Johnny Depp’s Dior ad tagged offensive, culturally inappropriate

The campaign for the new Dior fragrance ‘Sauvage’, featuring actor Johnny Depp, has been tagged as offensive, racist
Published September 4, 2019

The campaign for the new Dior fragrance ‘Sauvage’, featuring actor Johnny Depp, has been tagged as offensive, racist and culturally inappropriate.

Teasers for the ad, which was supposed to be released in the form of a short film, were posted to Dior's social media accounts but deleted within hours following criticism.

In the ad, Depp could be seen playing guitar riffs against the Arches National Monument in Utah while Rose Sioux tribe member Canku Thomas One Star performed a traditional dance.

Critics took issue with the name of the fragrance as ‘sauvage’ is French for wild and violent, the latter being a racial slur used to describe Native people throughout North American history.

Following the reaction, The House of Dior deleted all posts referencing Native Americans from its social media and a spokesperson told Dazed, “The House of Dior wishes to address the strong reaction to the trailer of the new campaign of the Sauvage fragrance featuring a Native American artist performing a traditional Fancy dance. The campaign was inspired by the deep and rich Native American culture which the House of Dior holds in the highest regard”.

They further added, “To ensure accuracy and inclusion the House of Dior works closely with Native American consultants, artists, writers, and dancers as well as the Americans for Indian Opportunity. The House of Dior has a long-standing commitment against racism or any kind of discrimination and will continue to work with and proudly support organizations which fight against those burdens.”

Copyright Business Recorder, 2019

Comments

Comments are closed.