If you take public transport, cycle or walk in Vienna, you stand to gain more than fresh air and exercise, with the city unveiling an app on Monday to reward car-free travel with free concert and museum tickets. A total of 1,000 users will start a test of the smartphone app from February 26. If the six-month test is successful, the app is expected to be rolled out to the broader public in the autumn.
The app works through a tracking system that recognises the mode of transport used and calculates the CO2 savings in comparison to taking a car. "We want to reward CO2 reduction with a cultural experience," Vienna city council member Peter Hanke told a press conference at the presentation of the new app, which allows users to collect "culture tokens" whenever they commute without cars.
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