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GFC Fans is one of the largest manufacturers of quality electric fans in Pakistan. GFC, under the leadership of Mr. Mohammad Ilyas, its CEO, has also been a pioneer in the export of electric fans from Pakistan. Starting with its first commercial export in 1993, with a modest quantity and value, GFC is now exporting its products to the tune of US$12 million annually to more than 30 countries across the globe. GFC fans became an instant success due to their quality and durability in all the markets where they were introduced including countries in Asia, Middle East, Africa and Europe.
GFC became the first electric fan manufacturing company to win Export Trophy Award in Pakistan. Now, GFC has won its 17th Export Trophy Award. GFC also became the first ever company in Pakistan that is certified by UL (Underwriter Laboratories, USA) to export fans in USA and Canada. It is also the first fan manufacturing company to be awarded BRAND OF THE YEAR AWARD in 2007.
GFC is also a pioneer in introducing latest technologies in fan manufacturing industry in Pakistan. The plant and machinery installed at GFC are at par with those installed in manufacturing industries in technologically advanced countries like China, Taiwan, Vietnam, etc.
Keeping in mind the acute power shortage in Pakistan and other developing countries where GFC Fans are sold, GFC has been concentrating on the production of energy saving fans for the last twenty years. Special raw material for energy saving fans being used include electrical silicon steel sheet and pure enamelled copper wire (produced at GFC's own Wire Drawing Plant, since 1987), high quality ball bearings and aerodynamically designed fan blades made on most modern plants/machinery with highly qualified labour force.
The unprecedented success GFC has achieved during the last 30 years is being recognised as best quality fan manufacturer not only in Pakistan but also in the Kingdom of Saudi Arabia, Sudan, Yemen, Senegal, Djibouti, Bangladesh, Iraq, UAE, Cameroon and many other countries. The GFC brand is also registered in many countries of the world and certified to be of best quality in those countries. GFC can take pride in the fact that many Chinese manufacturers are now copying models originally introduced by us like the "Nabeel" model. Models like "Nabeel" have received such international recognition that now other companies use the model name to market their copies. There are some reports that some Chinese & Bangladeshi manufacturers are also manufacturing fake GFC fans due to the popularity and high demands of our fans around the world. GFC fans are designed/ manufactured to give heavy-duty service and long-time performance and to meet customers need in hot and humid climatic conditions, not only in Pakistan but also in many other countries. Due to their service, high quality long life in difficult environments, GFC has become popular in a very short time.
In spite of achieving such phenomenal success, GFC's organisation culture, led by its directors, stresses on meeting new challenges and reaching new heights. The Directors of GFC Fans are highly qualified and motivated to lead the company. Mr. Mohammad Ilyas, the CEO, is an electrical engineer who graduated in 1968, having 43 years of work experience of not only working in the Pakistani manufacturing sector but also periodically getting trained and educated in Germany and USA. The Sales Team at GFC is led by Nabeel Ahmed Ilyas, an engineer from USA and an MBA from LUMS, Pakistan. Mr. Nabeel Ilyas continues to conduct both domestic and international sales and distribution activities, participating in trade exhibitions around the world to bring more and more countries under the GFC banner. The Production Team at GFC is led by a dynamic mechanical engineer, Mr. Mobin Ilyas, from University of Waterloo, Canada. Mr. Mobin continues to upgrade the production methods at GFC to maintain quality, improve energy efficiency and stay at par with technologically advanced countries.
Mr. Asim Ijaz, who graduated from Canada, is providing his expertise in the field of Plastic and Moulds. The purchase department is looked after by Mr. Muhammad Ijaz, Director Purchase, together with Mr. Nazim Ijaz who graduated from Canada in Finance, ensuring that best quality and energy efficient material is procured and used in GFC Fans products.

Copyright Business Recorder, 2015

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