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Danish Ambassador, Jesper Moller Sorensen, said here on Thursday that a first high-powered trade delegation of Denmark will visit Pakistan soon to hold meetings with representatives of seven Pakistani companies and trade bodies to discuss and explore possibilities of co-operation in different fields.
Addressing members of Karachi Chamber of Commerce and Industry (KCCI), he said that the delegation will explore the possibilities of more Danish-Pakistani collaboration. He said that there are vast opportunities of investment by Danish companies in Pakistan and, he was personally apprising Danish companies about the scope of investment in different sectors which include recycling energy, public health, agriculture and dairy.
He said that the purpose of promoting trade and investment in Pakistan is to provide better opportunities to the Pakistani people, increase the productive capacity, resulting into poverty alleviation. He said that several leading Danish companies are already operating in Pakistan in pharmaceutical and dairy products' industries. There are vast prospects of expanding bilateral trade ties by having joint ventures in agro-based industries, dairy development, power sector and alternative energy resources, he added.
He said Pakistan, despite facing challenges, has a great market potential, and Danish businesses have rich experiences in areas such as wind, life science and health, energy efficiency and dairy production. "Denmark will also welcome more Pakistani companies," he said, adding that both countries have knowledge and market potential, which could be of mutual benefit.
Replying to a question about travel advisory, he said that the Danish government has recently amended its travel advisory and allowed business community to visit Pakistan for businesses, but restricted their visits to Sindh and Punjab only. Sorensen said that he will work to strengthen relationship based on mutual trust, respect and benefit. He informed the businessmen about Denmark's $50 million development assistance programme for Pakistan, besides the Danish government had contributed $11 million to primary education with a special focus on Khyber Pakhtunkwah, Fata and Balochistan.
Acting President of KCCI Muffasar Atta Malik said that both countries have strong potential for joint ventures and investment in agriculture and dairy sectors. Pakistan and Denmark could extend co-operation by capitalising on cheap and vast labour and abundant raw material available in Pakistan and rich technical know-how and modern technology being used in Denmark.
"Danish dairy is famous world-wide and transfer of technology in this area will certainly benefit Pakistan," he said, adding that Pakistan is the 5th largest milk-producing country in the world and, as such, investment in dairy products will unquestionably yield results.

Copyright Business Recorder, 2014

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