In one of the most highly-contested and competitive categories, Pakistan Advertisers Society awarded The D'Hamidi Partnership - one of Pakistan's critically-acclaimed ideas and branding company - the PAS Award 2014 for Mobilink's brand re-launch campaign.
The D'Hamidi Partnership's award-winning proposition of Har Dil, Har Din (Every Heart, Every Day) pays tribute to almost 40 million 'hearts' across Pakistan that connect to Mobilink every day. The campaign, which diligently and innovatively delivered across all media platforms, is a powerful reminder of the brand's leadership position and a resonant truth about the power of connectivity for every heart, every day.
Known as the Advertising Oscars TM of Pakistan, the PAS Awards 2014 were held at the Expo Centre, Karachi among the who's-who of the entertainment and advertising industries and were judged by a panel of leading industry voices led by the chairman of the jury, legendary ad-man, Javed Jabbar.-PR
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