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Business & Finance

Sixth time in 2023: Atlas Honda jacks up motorcycle prices in Pakistan

  • Increase as high as Rs20,000, applicable from August 5
Bilal Hussain Published August 4, 2023 Updated August 5, 2023

Despite falling sales, Atlas Honda is set to increase bike prices by up to Rs20,000, making it more difficult to buy the two-wheeler.

The new prices will come into effect from August 5, 2023, it was learnt on Friday.

The company is increasing motorcycle prices for the sixth time in 2023.

It last raised motorcycle prices between the range of Rs5,000 and Rs15,000 in May this year.

Following the latest price revision, Honda CD70 will now be sold at Rs157,900, with an increase of Rs3,000.

CD70 Dream price has also seen a similar price increase and its new price is Rs168,900.

Pridor will now be sold for Rs208,900, after an increase of Rs5,000.

CG125 price has been increased by Rs5,000 to Rs234,900, while CG125S’s new price is Rs282,900, following a hike of Rs7,000.

CB125F price has increased by Rs10,000 reach a new price of Rs390,900.

Meanwhile, prices of CB150F and CB150F (Silver) have been jacked up by Rs20,000 each and the new prices are Rs493,900 and Rs497,900, respectively.

Pakistan bike sales dropped 15% month on month and 42% year on year in June 2023.

Total three and two-wheel sales of PAMA members, including Atlas Honda dropped 35% in the fiscal year 2023 to 1.186 million units.

Chairman of the Association of Pakistan Motorcycle Assemblers (APMA) Muhammad Sabir Sheikh said the motorcycle segment, especially bikes having low engine size, is price sensitive.

“The pricier motorcycles means the sales will drop,” Sheikh told Business Recorder. “The volumes are already down and the price by motorcycle manufacturers means sales will drop further.”

Sheikh added that falling industry sales only means that the people associated with the industry would lose jobs.

“Motorcycles are mainly used by the working class. It means they are either losing jobs or that similar levels of jobs are not being created as before,” he said.

Honda Atlas Cars (Pakistan) Limited Honda Atlas bike prices motorcycle price in Pakistan

Comments

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test Aug 05, 2023 08:41pm
Just google the difference between assembling and manufacturing. After that you would definitely be surprised that from the past 3-4 decades all foreign companies were assembling their cars and were looting the country with both hands. And they got support from local people of Pakistan which are as usual the elite class of Pakistan who made below the table deals in the form of kick backs which are even paid till this day. Basically the idea of the elite class was to destroy the local manufacturing in Pakistan by bringing in foreign assembling plants and making commissions deals with them. You will also come to know that all the major deals and pacts which Pakistani elite class made with the foreign powers and foreign companies revolved around kickbacks and commissions. You innocent, stupid and illiterate people will never know the game at the upper end of state which is dominated by the elite class from the past 75 years. Elite class is meant to rule while the poor class for suffering.
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yasir Aug 07, 2023 08:46am
I am a Honda user since 2003 after 2003 I change my bike continuously after 2 years of use, but its quality dropped day by day, and the price went up every time. I don't understand the fluctuation. Honda company owner its requests to please better the quality of your product otherwise no one can purchase your product after some time.....
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test Aug 07, 2023 05:19pm
@yasir, Honda, Toyota, Corolla and other foreign companies have market monopoly due to the support of the elite class of Pakistan for them its always about profits which they easily get by raising the prices because when prices go up the elite class gets bigger commission in the form of kick backs. There is not a single manufacturing facility of any foreign company in Pakistan. All those companies which operated in Pakistan looted from both hands with the support from the elite class. An ordinary citizen has no say in the policy of Pakistan. It was It is and It will always be about the elite class. They make rules. They change rules. They bring foreign assembling plants instead of manufacturing plants. They take kick backs and then money launder those rupees into dollars out of the country just like the companies which earn their profits in rupees and them remit out those dollars which worsens the already worse situation of forex reserves. There is nothing we can do absolutely nothing.
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