AIRLINK 74.00 Decreased By ▼ -0.25 (-0.34%)
BOP 5.14 Increased By ▲ 0.09 (1.78%)
CNERGY 4.55 Increased By ▲ 0.13 (2.94%)
DFML 37.15 Increased By ▲ 1.31 (3.66%)
DGKC 89.90 Increased By ▲ 1.90 (2.16%)
FCCL 22.40 Increased By ▲ 0.20 (0.9%)
FFBL 33.03 Increased By ▲ 0.31 (0.95%)
FFL 9.75 Decreased By ▼ -0.04 (-0.41%)
GGL 10.75 Decreased By ▼ -0.05 (-0.46%)
HBL 115.50 Decreased By ▼ -0.40 (-0.35%)
HUBC 137.10 Increased By ▲ 1.26 (0.93%)
HUMNL 9.95 Increased By ▲ 0.11 (1.12%)
KEL 4.60 Decreased By ▼ -0.01 (-0.22%)
KOSM 4.83 Increased By ▲ 0.17 (3.65%)
MLCF 39.75 Decreased By ▼ -0.13 (-0.33%)
OGDC 138.20 Increased By ▲ 0.30 (0.22%)
PAEL 27.00 Increased By ▲ 0.57 (2.16%)
PIAA 24.24 Decreased By ▼ -2.04 (-7.76%)
PIBTL 6.74 Decreased By ▼ -0.02 (-0.3%)
PPL 123.62 Increased By ▲ 0.72 (0.59%)
PRL 27.40 Increased By ▲ 0.71 (2.66%)
PTC 13.90 Decreased By ▼ -0.10 (-0.71%)
SEARL 61.75 Increased By ▲ 3.05 (5.2%)
SNGP 70.15 Decreased By ▼ -0.25 (-0.36%)
SSGC 10.52 Increased By ▲ 0.16 (1.54%)
TELE 8.57 Increased By ▲ 0.01 (0.12%)
TPLP 11.10 Decreased By ▼ -0.28 (-2.46%)
TRG 64.02 Decreased By ▼ -0.21 (-0.33%)
UNITY 26.76 Increased By ▲ 0.71 (2.73%)
WTL 1.38 No Change ▼ 0.00 (0%)
BR100 7,874 Increased By 36.2 (0.46%)
BR30 25,596 Increased By 136 (0.53%)
KSE100 75,342 Increased By 411.7 (0.55%)
KSE30 24,214 Increased By 68.6 (0.28%)

Former FIFA Council member Moya Dodd has criticised Gianni Infantino’s threat of a Women’s World Cup broadcast blackout in Europe this year and said the governing body is responsible for the tournament being historically undervalued.

FIFA is selling TV rights to the women’s tournament separately from the men’s for the first time and president Infantino said Europe’s ‘Big 5’ nations face a blackout unless broadcasters improve on their “unacceptable” offers.

Broadcasters from Britain, Spain, France, Germany and Italy had offered only $1 million-$10 million for the rights, compared to $100 million-$200 million for the men’s World Cup, he added.

Dodd, an ex-Australia international, said the broadcast industry had undervalued the women’s tournament as FIFA had sold the rights together with the men’s.

FIFA threatens Women’s World Cup broadcast blackout in Europe

“Now that FIFA has decided to sell the rights separately, it’s no surprise that the buyers don’t want to pay the same big numbers twice,” Dodd told the Sydney Morning Herald.

“Effectively, the industry was trained to pay big money for the men’s World Cup and treat the women’s equivalent as worthless.

At the same time, the women were told they didn’t deserve prize money or equal pay because they didn’t bring the revenues.

“It’s actually quite outrageous. For FIFA to now say that all women’s revenues will go straight into women’s football overlooks the fact that the value of the women’s rights have until now been used to inflate the value of men’s football.”

Dodd said that instead of threatening broadcasters FIFA should review all of its bundled deals and attribute a fair proportion to the women’s game.

“If in fact the Women’s World Cup gets 50-60% of the viewers of the men’s, as FIFA says, that should amount to a sum in the billions,” she added.

The Women’s World Cup will be held from July 20-Aug. 20 in Australia and New Zealand.

Comments

Comments are closed.