KARACHI: BankIslami has partnered with Pakistan International Airline (PIA) to co-brand their aircrafts, taking BankIslami’s visibility up a notch.
The national carrier proudly features BankIslami headrests and pillow covers in all flights allowing customers to be acquainted with BankIslami.
PIA serves 43 destinations operating 100 flights a day, making it the airline with the largest number of connections and the carrier of choice for people travelling to and from Pakistan. BankIslami is taking this partnership opportunity to raise its brand image and recognition as one of the country’s premier finance institutes and this promising collaboration between two pioneers in their respective domains is guaranteed to be mutually beneficial. Commenting on this development, BankIslami President and CEO, Syed Amir Ali has said that at a time when providing simple mediums for financial inclusion to the masses has become imperative, BankIslami is making sure that this access is technologically-adept and Shariah-compliant.
Copyright Business Recorder, 2021
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