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KARACHI: Easypaisa is transforming customer experience with WhatsApp channel support for enhanced customer experience. According to an announcement, this initiative enables users to access an interactive, automated support channel 24/7 on a dedicated WhatsApp number. With instant replies and the ability to operate without any available human interaction coupled with pre-defined interaction rules to facilitate users, Easypaisa’s WhatsApp support is a first of its kind initiative for any branchless banking player in Pakistan.

According to M Mudassar Aqil, CEO Easypaisa and Telenor Microfinance Bank, as the pioneer of digital financial services in Pakistan, at Easypaisa, the management is always strived to provide customers with the best-in-class digital payments experience and are constantly developing innovative solutions for them.

Copyright Business Recorder, 2021