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Business & Finance

Ford, Google join hands to offer cloud-based data services

  • As part of the six-year partnership, the Dearborn, Michigan-based company will incorporate the tech giant's Android operating system into its Ford and Lincoln vehicles starting in 2023.
  • Ford also plans to offer its customers built-in Google apps, that will include its map and voice technology.
Updated 01 Feb 2021

Ford Motor Co will tap into software, artificial intelligence and cloud computing offered by Alphabet Inc's Google to develop new consumer services and modernize internal operations, the companies said on Monday.

As part of the six-year partnership, the Dearborn, Michigan-based company will incorporate the tech giant's Android operating system into its Ford and Lincoln vehicles starting in 2023.

Ford also plans to offer its customers built-in Google apps, that will include its map and voice technology.

The companies will also form a group, Team Upshift, to explore uses of data to develop new retail, create new ownership offers and other services for Ford customers.

"We're proud to partner to apply the best of Google's AI, data analytics, compute and cloud platforms to help transform Ford's business and build automotive technologies that keep people safe and connected on the road." Sundar Pichai, CEO Google.

Last year, Amazon.com Inc joined hands with Japan's Toyota Motor Corp to help manage and monetize data gathered from the automaker's global vehicle fleet, while Volkswagen AG in 2019 struck a deal with Microsoft to cooperate on cloud computing in China and the United States.

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