Japan's Casio Computer Co said on May 10, it plans to boost its global output and shipments of digital cameras by 35 percent to 5 million units in the current business year, thanks to strong demand in China, Southeast Asia and the United States. The precision equipment maker said however that growth in sales will be slower than that of shipments due to falling prices and intensifying competition. It aimed to increase its global digital camera sales by 15 percent to 115 billion yen ($1.09 billion). Casio shipped 3.7 million digital cameras worldwide in 2004/05 and sales were 100 billion yen, the company said.
"We expect unit prices to be lower (this year) because of severe competition," a Casio spokesman said.
Casio, maker of the ultra-thin Exilim series of digital cameras, said it planned to introduce about nine new models worldwide in 2005/06, contributing to the increase in shipments.
The company expects slower growth in the saturated Japanese market and plans to increase domestic shipments by 16 percent to 1.4 million units in the current year to March 2006.
As of 0042 GMT, shares in Casio were up 0.14 percent at 1,451 yen, in line with a 0.19 percent rise in the Nikkei average.
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