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Pakistani exhibitors participated in Ambiente, Frankfurt fair held from 7 to 11 February 2020. Pakistan has been participating in Ambiente for many years and a number of industries have developed from this fair such as cutlery, crockery and salt products.

Pakistani exhibitors of salt products & handicraft companies were located in hall 10.3, 10.1 & 9.3 (Giving & Living) while the other companies in hall 6.1 (Dining). According to organisers, Khawaja Khurram Naeem for Pakistan Commercial Counsellor in Germany visited Ambiente and met the Pakistani exhibitors and appreciated their products' displayed.

Ambiente 2020 recorded around 4,500 exhibitors from 92 countries while over 1, 36,000 buyers come to the fair. Total 5 companies, including Clayworks, CC factories, Pakistan Souvenirs, Tariq Glass and Sharp Edge participated in the fair and exhibited their products covering interior decoration items, handicrafts, kitchen accessories & other consumer products.

Ishtiaq Ali, CEO of Pakistan Souvenirs said that he had a very good time in the entire exhibition. U B Nasir director of Klassic Kitchen Ware shared his views and said that that overall fair was good for Pakistani companies. All our existing customers visited, this was our main goal to exhibit in the fair, he added.

Copyright Business Recorder, 2020

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