Sports
Print 2019-12-07
Man Utd tie-up with China online giant Alibaba
Manchester United on Friday announced a partnership with China's technology giant Alibaba Group, boosting the club's engagement with its Chinese fanbase.
Manchester United on Friday announced a partnership with China's technology giant Alibaba Group, boosting the club's engagement with its Chinese fanbase.
The partnership will see Manchester United content, including selected first-team matches, highlights and localised original productions, available to around 700 million consumers across Alibaba's platforms, according to the Premier League club.
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