1LINK (Guarantee) Limited (1LINK), Pakistan's largest payment system by market share, and JCB International (JCBI), the international operations subsidiary of JCB Co, Ltd on Tuesday entered into a strategic partnership to introduce JCB debit cards in Pakistan.
The partnership was announced at an event conducted at Marriott Hotel. This partnership will allow 1LINK member banks to sign up on the JCB international network through 1LINK, enabling them to issue JCB debit cards, which will be accepted at about 27 million JCB merchants around the world. This initiative is a valuable addition to 1LINK's portfolio of international payment schemes which previously included Visa, MasterCard and China-based UnionPay International. At the same time, it will also help JCB expand card acceptance and issuing footprint in the region.
KimihisaImada, Deputy President of JCBI, said, "I am very excited that JCBI has entered into the Pakistani market and its partnership with 1LINK. With a population of over 180 million and a growing middle class, Pakistan is well placed to grow its payment industry. JCB can offer its local partners the benefit of its international experience and flexible approach to help grow their businesses and build a win-win proposition for all."
Faisal Ejaz Khan, CEO, 1LINK commented: "1LINK is proud to partner with JCBI. This partnership will give 1LINK the opportunity to expand its product portfolio and service offerings to its member banks. JCBI offers us with a unique opportunity to share their global knowledge and best practices in the payments industry with our member banks."-PR
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