New age young Ad Agency Farigh Four sprung a surprise at the glitzy PAS Awards 2014 night held at Karachi Expo Centre amidst an enthusiastic advertising fraternity and an assortment of creative dreamers.
Farigh Four (F4) won the PAS Award in the Hospital & Health Category for their Shaukat Khanum Ad Film (Mein Tou Sirf Bada Hona Chahta Hoon), a second award in the Political Advertising Category, but also won the most coveted award of the evening - the finale: 'CAMPAIGN OF THE YEAR 2013' Award (for Shaukat Khanum Campaign) presented by the legendary JJ & Pakistani Ad Guru: Javed Jabbar.
The award for especially Campaign of the Year, for an advertising agency that was founded from scratch just a few years ago is an extremely heartening sign for the future of the advertising industry in Pakistan and speaks volumes regarding the renewed importance of pure creative merit, strategic effectiveness and grounded optimism in this Trade of Emotions - Advertising.
Perhaps Farigh Four's unexpected success can be attributed to its radical & youth-centric ethos, including its name & non-bureaucratic democratic culture, relevant to our contemporary times, as Pakistan experiences a 'youth dividend' in its population, demographics in the psychographic lilt of the consumer. Or perhaps what works for F4 is the unique combination and working chemistry of its Founding Partners: Shahvaar Ali Khan - an Artist/Writer/Creative/Musician who has also had a Bollywood stint and has an unabashed passion for entertainment, films and entrepreneurial dreams, Shehzad Ahmed - an Advertising & Marketing veteran and an ambitious entrepreneur with a holistic experience of the advertising and banking industry and Beenish Mir - the epitome of advertising creative & design obsession with a keen interest in ad films, arts, literature and film productions. And last, but not the least - guidance of Farigh Four's Mentor Consultant, Ashutosh Khanna - the ex-COO of Grey Worldwide.-PR
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