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Subway, the multinational fast-food chain known for its six- and 12-inch sandwiches, has launched a new three-inch version in Pakistan, the multinational food-chain announced in a social media post.

The bite-sized sandwich is the first of its kind for Subway, and designed to provide “value” to Pakistani customers struggling with high inflation.

Last month, Subway advertised the sandwich at a price of Rs360. This comes as many restaurants in Pakistan raise prices or reduce portion sizes due to high costs and depleting purchasing power.

Pakistan has been in the midst of a crisis with high inflation and falling foreign exchange reserves putting pressure on the economy. The inflation rate is still in double digits, which has reduced people’s purchasing power.

Pakistan avoided default after securing a $3 billion bailout package from the International Monetary Fund (IMF) at the last minute.

However, the loan came with conditions, including a hike in fuel and energy prices. This has led to exorbitant electricity bills, which sparked protests across the country.

Comments

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Mushtaque Ahmed Sep 14, 2023 08:39pm
Rs.120 per inch of Subway sandwich is still high for a Pakistani consumer!
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Amir Sep 14, 2023 09:10pm
A mini sandwich 'IN' or 'FOR' Rs 360.00? I wonder who is the copywriter for Subway!
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imdad kolori Sep 14, 2023 10:04pm
Better stick with Ande wala borger
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TidBit Sep 14, 2023 10:39pm
Next year it will be one inch!
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Azh Sep 14, 2023 11:00pm
Bulk of population cannot even afford quarter of an inch!
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Sid Sep 15, 2023 02:02am
@Amir, literal translation from Urdu to English.
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Pakistani1 Sep 15, 2023 05:06am
Do Pakistani really need subway and pay royalties in foreign exchange for a sandwich which can be easily produced locally?
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MAG Sep 15, 2023 08:56am
Wahhhhhhhhhhhhh Subway, Waaaaaaaaaaaaaaaah. It is the same intellectual statement: petrol price hike will not effect the cost of daily use items ? We live with the genius people ?
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TS Sep 15, 2023 12:37pm
@Amir, koi gramarrian bc nazar Aya hai
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Qamar Abbas Raza Sep 15, 2023 02:11pm
They are getting ingredients locally at most of international chains. I guess Pakistani fast foods restaurants has lot of scope to introduce less price burgers and boost sales. However, Quality should not be compromised, qty can be!
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M. Ahmed Sep 15, 2023 05:48pm
Next will be 1 inch sandwhich
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Ardl Sep 16, 2023 02:25am
Subway in Pakistan is an enigma. Pakistan is a Kabab -Bun and spice laden Fries eating Country. Bland sandwiches have little attraction here. Instead of making a clown of itself by 3 inch Sandwich, Franchise better packs up.
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Shiraz Mahmood Sep 16, 2023 09:46am
@TidBit, peanut - to be precise :)
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Abdullah Sep 16, 2023 11:07am
leave pakistan. They anyhow taste bad and are a strain on our taste.Get these white people tasteless food brands out of country.Lot of subways have closed here in dubai .No wants it anyhow except few those who want to tag on face book and get likes. Apart from that its tasteless food. Dont eat it.
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Mutiullah Alavi Sep 16, 2023 11:31am
Irresistible offer exist for middle class family in lavish environment which relax half an hour at Subway cozy corner ;)
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Ehsan Ullah Sep 16, 2023 03:35pm
If such government keep working then subway may have to think of 0.5 inch sandwich
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Sleeping Sep 16, 2023 03:40pm
LMAO
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zaya zaya Sep 17, 2023 06:40am
YOU MEAN: Get two for the Price of One, and the second one is Free!!!
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