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In a positive development for the country, Pakistani products will now be available on Shopee, an online shopping platform in Southeast Asia, informed Advisor to Prime Minister on Trade and Investment Abdul Razak Dawood on Friday.

In a series of tweets, Dawood said that Pakistan’s products like fruits, vegetables, and textile products are now available at Shopee, the ‘most popular online store in Malaysia'.

“Pakistan’s towels, manufactured by Cotton Home of Faisalabad, have become top selling towels at Shopee,” informed Dawood.

Launched in Singapore in 2015, Shopee has expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, Brazil, Mexico, Chile, and Colombia. Its e-commerce business serves consumers in Southeast and East Asia, as well as several countries in Latin America, such as Brazil and Mexico, who want to purchase and sell their goods online.

Last month, Dawood informed that Pakistani food products were now available at American retail giant, Kroger Company. The development was hailed by official quarters who stated that this could pave way for Pakistan's food products to enter the American retail market.

Pakistani food items penetrate into US largest supermarket

“I urge our exporters to make use of the online platforms to sell their products,” said Dawood, adding that exporters should bring any issues faced in this regard to the attention of the Ministry of Commerce. “I commend the role played by Pakistan’s Trade & Investment Counsellor Kuala Lumpur and urge him to provide greater facilitation in this regard,” he said.

Earlier, the Advisor to PM stressed upon local exporters to emphasize brand development in order to approach other international markets. “In order to further enhance our exports, we have to be attentive to brand development. Our local brands are still not recognized in the world market and hence, more effort is required by our exporters,” said Dawood.

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samir sardana Jul 23, 2021 09:12pm
Part 1 Pakistanis exporters are reluctant to sell to these online stores, as the sales are steep discounts.The Discounts are PARTLY justified due to the brand marketing by the online store, % initial investment in QC.However, in the GCC/Malayan,Indonesian market,Pakistani products should have a easier time - but they will face stiff competition on price. However,ultimately there is a risk, that the online store will cannibalise the Pakistani brand, and hold the stock on cash & carry - which blocks the working capital,of the exporter.This problem can be solved by provisional invoicing on the store, and factoring or forfaiting the invoice. A Partnership will work only with bulk storage,by the online store.Small lot retail orders being routed by a online store,will not be viable from the point of logistics,taxes & documentation. dindooohindoo With a branded store, the Pakistani exporter will get the proceeds on CAD, w/o a LC - but at a reduction in price to the Pakistani exporter.
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samir sardana Jul 23, 2021 09:23pm
Part 2 A better option for Pakistani exporters to BULK UP exports,is to produce for the store brand,provided the store shares the online sales data,& expenses of the brand.This will provide valuable Data Analytics to the Pakistani exporter, & reduce the sales and marketing costs, for the Pakistani exporter. This will also reduce the operating costs, of the Pakistani exporter. Ultimately,this data can be used for NEW PRODUCT DEVELOPMENT AND DESIGN, for the said target market, & DIRECT EXPORTS to select retailers and wholesalers,& also,to do a hard deal with the Online stores. Even if there is a Non-Compete clause in the contract,it will be in the interest of the store, to have a JOINT branding strategy with the Pakistani exporter,else the store brand will lose the manufacturing supply chain, of the Pakistani exporter. The "store brand" model can be used by the exporter & the store to perfect the logistics model & use the credit payment pattern,to reduce the factoring costs.dindooohindoo
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