PBIF chief emphasises innovation, online promotion of businesses

KARACHI: Pakistan Businessmen and Intellectuals Forum (PBIF) president Mian Zahid Hussain said Pakistani businesses need to innovate and introduce their products online and promote creativity within the organisations.

Speaking at the Global Online Innovation Summit 2020 organised by Institute of Research Promotion, Zahid said the importance of online businesses as well as innovation is multiplying at a rapid pace and the world is seeking new ideas in every field.

He said He said Covid-19 has changed the world forever. Only those nations and businesses will survive amid new challenges which can adapt to the new realities, he said.

He said pandemic has left many businesses bankrupt while many new businesses have appeared on the horizon and the change will continue for decades.

People move from homes to factories in eighteenth century and now many have moved from factories and offices to homes.

He noted that volume of global economy will be doubled in the next thirty years, automation will finish almost 70 million jobs but create 13 million new jobs.

The importance of digital technology cannot be over emphasized in the current scenario which will not only leave many semi-skilled workers jobless but also empower institutions to tackle poverty, hunger, health and education issues in a better way.

Our government should also redesign curriculum to promote creative thinking among students from the very beginning and inform teachers and parents to avoid discouraging creative thinking, he demanded.

Copyright Business Recorder, 2020