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Standard Chartered in Pakistan enjoys a unique position as the oldest and largest international bank in the country, with a presence in this region of over 150 years. Leading the way in Asia, Africa and Middle East, Standard Chartered has unmatched knowledge and understanding of markets.
Believing since 1853, Standard Chartered Bank operates in more than 50 countries in the Asia Pacific Region, South Asia, the Middle East, Africa, United Kingdom and the Americas.
In Pakistan, Standard Chartered's operations comprise Standard Chartered Bank and Standard Chartered Modaraba. Focusing on both Consumer and Wholesale banking customers, the bank employs 742 people locally across 9 cities. Standard Chartered has a network comprising thirty branches and thirty-seven automated teller machines (ATMs) of which three are situated at offsite locations.
Present in all the major cities of Pakistan, Standard Chartered is a leader in credit cards and also the leading provider of cash management, trade finance, and treasury products and services in Pakistan. Standard Chartered Bank is the only international bank that operates in all four provinces of Pakistan.
Standard Chartered Bank has a comprehensive credit cards product suite and nearly a decade of expertise and experience in the Credit Cards industry. The Visa Credit Card was launched in 1996, followed by the MasterCard Credit Card in December 1999.
Pakistan's first and only frequent flyer co brand credit card, the Standard Chartered - PIA CoBrand Credit Card was launched in 2003, which was the largest alliance of its kind. Standard Chartered continued to be a major force in redefining the Credit Cards industry with the launch of Easy Credit - the credit card with the convenience of a chequebook. Pakistan's first ever mini credit card was launched by Standard Chartered in November 2004.
Standard Chartered Credit Cards combine the international acceptability of Visa and MasterCard with worldwide reliability and excellent service. The card can be used at over 22 million establishments in 160 countries around the globe and at over 10,000 establishments in Pakistan. SCB Credit Cards provide travel benefits, security features, cards bancassurance, equal payment plan options and discounts and privileges.
Standard Chartered is committed to being the "Right Partner" and meeting consumers' financial needs. In this endeavour, the bank has been continuously improving services and technology with the introduction of innovative facilities such as e-statements and mobile phone banking.
Standard Chartered is well-established in growth markets and aims to be the right partner for its customers. The Bank combines deep local knowledge with global capability.
The Bank is trusted across its network for its standard of governance and its commitment to making a difference in the communities in which it operates.

Copyright Business Recorder, 2005

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