BEIJING: Chinese tech giant Baidu on Monday took its first steps into the metaverse industry with the launch of a virtual reality app, looking to test the waters in what is considered by many to be the next phase in the internet’s evolution.
The Beijing-based company joins brands such as Nike and Ferrari in rushing to experiment with virtual goods against a backdrop of predictions that the metaverse could one day overtake and replace the web of today.
The firm, nicknamed the Chinese Google, held a conference inside the virtual world of its new app XiRang, which means “Land of Hope”.
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