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Master Changan Motors Limited (MCML) is set to introduce its first pure electric vehicle brand in Pakistan – Deepal (S07 SUV and L07 Sedan) – in the coming months, according to a reliable source.

While the company did not confirm or deny this information, a top official, without revealing the model, confirmed that launching an EV is on the cards for the company.

Under the Vast Ocean Plan, Changan, the parent company, has introduced three new EV brands of EVs for distinct customer groups - Avatr, Deepal, and Nevo.

Experts hail Chinese EV giant BYD’s entry to Pakistan market

MCML Director Sales and Marketing Syed Shabbiruddin told Business Recorder that the company plans to introduce one of these brands of pure electric vehicles in Pakistan soon.

A source privy to the matter revealed that MCML is in advanced stages of introducing the Deepal S07, a mid-size crossover SUV and Deepal L07 a Fast-back sports Sedan produced by Deepal, Changan’s electric vehicle subsidiary, since 2023.

Changan jointly developed its EV-first platform with Huawei and CATL and already launched Deepal L07 sedan and Deepal S07 SUV in Thailand recently which is a right hand drive market like Pakistan.

Can ride-hailing, logistics and delivery companies lead an EV revolution in Pakistan?

Shabbiruddin expressed optimism about EV’s potential, saying, “The EV growth potential is immense, even experts in the auto industry usually fail to realize it today.”

He highlighted three key points: the young growing population’s need for cars, estimated demand of an additional 360,000 by 2030, and the reducing EV battery cost, which dropped below $139/kWh and is expected to drop below $99/kWh by 2027, leading to a global surge in consumer-led adoption of EVs.

However, Shabbiruddin also pointed out challenges facing EVs in Pakistan, including the auto policy’s classification of EVs by battery capacity, which only incentivises those with battery capacity below 50kWh, and the selling price regulation at charging stations, resulting in low gross margins and making investment in charging infrastructure unviable.

EVs’ manufacturing licenses: two, three wheelers take front seat in Pakistan

To address these challenges, Shabbiruddin suggested changing the classification based on battery size, incentiviisng all kinds of pure EVs that generate local employment and kickstart EV adoption in Pakistan.

He also emphasised the need for easy financing for EVs, removing the Rs3 million financing limit, and subsidising interest rates for EVs.

Additionally, he stressed the importance of increasing margins for charging stations and mass awareness programmes for handling and storage of EV batteries.

To facilitate EV adoption, Shabbiruddin said that all Changan electric cars will be supplied with a home charger, and homes installed with solar panels will have zero carbon emissions while running these EVs.

PERSPECTIVES: Auto sector in 2023: advent of EVs and hybrids in Pakistan

In the second phase, Changan will collaborate and invest in the whole value chain, including setting up charging infrastructure nationwide.

Comments

200 characters
Shahbaz Ali May 06, 2024 04:00pm
Exactly how many dozen SUV models are needed by a poor country like Pakistan?
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Owais Adil May 06, 2024 04:26pm
@Shahbaz Ali, e car marketing companies will do the maths dear, 3 Japanese car assemblers are minting money since decades in this 'poor country'
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Msq May 06, 2024 06:28pm
@Shahbaz Ali, Country may be poor, but it's people are rich.
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Sohail May 06, 2024 09:14pm
@Shahbaz Ali, intellectuals should keep their mouth shut.
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Usman May 07, 2024 08:09am
@Shahbaz Ali, alot are needed to replace the junk sold by toyota suzuki and honda
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Tariq Qurashi May 07, 2024 09:45am
This is a good initiate. We need small affordable electric cars. However do we have enough cheap electricity to run them?
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Shahid Akram May 07, 2024 12:47pm
Companies should introduce smaller electric cars with budget less than 2 million, and this way they can earn much more through economy of scale
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Ali May 08, 2024 03:01am
If it’s priced close to best selling vehicles of pakistan ( Corolla , city , Yaris , alto ) than it will sell otherwise a flop just like every other electric vehicle before it
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adri May 08, 2024 05:52pm
Ji Ji. Welcom Changan
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Make in Pakistan May 08, 2024 07:02pm
@Ali said it right. With expensive electricity and few to none charging stations in addition to sky high launch prices, these e-cars are prone to failure. Fix the fundamentals first.
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Maqbool May 25, 2024 04:19pm
Any price ideas? Timely Delivery is also a problem with Them. But China is a welcome change when toyota Pakistan made a 9 month Profit after paying full tax of over Rs 9,400,000,000 (Pak Stock Ex)
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