Xbox responds to Google’s new gaming service, promises to ‘go big’ soon

Two days ago Google pulled back the curtain on its all new video game streaming service called Stadia, which was a
Published March 21, 2019

Two days ago Google pulled back the curtain on its all new video game streaming service called Stadia, which was a direct take on Microsoft’s Xbox and Sony’s PlayStation. Microsoft’s Xbox boss has responded to the announcement that they ‘will go big’ too.

Few months later in June when the Electronic Entertainment Expo (E3), world’s premier event for computer and video games, will be held, Microsoft is expected to reveal something huge as anticipated from the remarks of its executive.

In an internal memo published by Thurrott, Microsoft’s head of gaming, Phil Spencer, responded to Google’s announcement of Stadia. “Google went big today and we have a couple of months until E3 when we will go big,” he said.

Google announces all new Netflix-like video game streaming service

Feeling validated by Google’s efforts, Spencer said, “Their announcement is validation of the path we embarked on two years ago.” He acknowledged that he saw a ‘big tech competitor enter the gaming market, and frame the necessary ingredients for success as Content, Community and Cloud’.

“There were no big surprises in their announcement although I was impressed by their leveraging of YouTube, the use of Google Assistant and the new WiFi controller,” Spencer mentioned referring to Google Stadia’s ability to allow people view game clips on YouTube and then immediately launch the game, and its Wi-Fi enabled controller having a dedicated Google Assistant button.

In the memo, Spencer also mentioned about their efforts to make Xbox big. He said, “We have to stay agile and continue to build with our customer at the center. We have the content, community, cloud team and strategy, and as I’ve been saying for a while, it’s all about execution. This is even more true today.”

Moreover, Microsoft too is launching its own cloud game streaming service soon called xCloud. The project xCloud will rival Google and other for streaming games to phones, PCs, tablets, and TVs. Microsoft already demonstrated xCloud publicly and has promised trials later this year, reported The Verge.

Copyright Business Recorder, 2019


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