Cuba on Saturday denounced a state-run company for using the "sacred" names of late Venezuelan president Hugo Chavez and legendary Argentine revolutionary Ernesto "Che" Guevara for new fragrances. Company officials had told reporters the "Ernesto" and "Hugo" colognes, still under development, aimed to honour the figures, but a statement by Cuba's Council of Ministers said that the men were "symbols, sacred yesterday, today and always."
"Initiatives of this nature will never be accepted by our people and by the revolutionary government," the council said in a statement, published in Cuba's state-run newspaper Granma. "Because of this serious error, appropriate disciplinary measures will be taken," the body, chaired by President Raul Castro, added, noting it was "not true that the 'Che' and Chavez families approved such use of their names."
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