AGL 23.26 Decreased By ▼ -1.09 (-4.48%)
AIRLINK 104.60 Increased By ▲ 1.60 (1.55%)
BOP 5.66 Decreased By ▼ -0.05 (-0.88%)
CNERGY 3.89 Decreased By ▼ -0.07 (-1.77%)
DCL 8.39 Decreased By ▼ -0.11 (-1.29%)
DFML 41.90 Decreased By ▼ -1.09 (-2.54%)
DGKC 88.80 Decreased By ▼ -0.10 (-0.11%)
FCCL 22.83 Increased By ▲ 0.13 (0.57%)
FFBL 40.48 Increased By ▲ 2.28 (5.97%)
FFL 8.95 Decreased By ▼ -0.16 (-1.76%)
HUBC 161.60 Decreased By ▼ -2.10 (-1.28%)
HUMNL 11.51 Decreased By ▼ -0.29 (-2.46%)
KEL 4.82 Decreased By ▼ -0.03 (-0.62%)
KOSM 4.10 Decreased By ▼ -0.03 (-0.73%)
MLCF 38.50 Increased By ▲ 0.09 (0.23%)
NBP 53.21 Increased By ▲ 0.36 (0.68%)
OGDC 131.81 Decreased By ▼ -1.08 (-0.81%)
PAEL 25.26 Decreased By ▼ -0.39 (-1.52%)
PIBTL 6.27 Decreased By ▼ -0.11 (-1.72%)
PPL 119.15 Decreased By ▼ -0.35 (-0.29%)
PRL 23.97 Decreased By ▼ -0.63 (-2.56%)
PTC 12.93 Increased By ▲ 0.29 (2.29%)
SEARL 59.52 Decreased By ▼ -0.08 (-0.13%)
TELE 7.39 Decreased By ▼ -0.10 (-1.34%)
TOMCL 35.29 Increased By ▲ 0.14 (0.4%)
TPLP 8.78 Decreased By ▼ -0.07 (-0.79%)
TREET 15.81 Increased By ▲ 0.01 (0.06%)
TRG 56.83 Decreased By ▼ -1.07 (-1.85%)
UNITY 34.66 Decreased By ▼ -0.23 (-0.66%)
WTL 1.22 No Change ▼ 0.00 (0%)
BR100 8,537 Decreased By -7.8 (-0.09%)
BR30 27,292 Decreased By -99.7 (-0.36%)
KSE100 80,028 Increased By 36 (0.05%)
KSE30 25,516 Decreased By -28.4 (-0.11%)

LONDON: British newspaper groups have warned Apple that any move to impose a so-called “web eraser” tool to block advertisements would put the financial sustainability of journalism at risk, the Financial Times reported on Sunday.

Apple is preparing to include an AI-based privacy feature in the Safari browser in the next iOS 18 software update that will remove ads or other unwanted website content, the newspaper reported.

News Media Association (NMA), an industry body, raised concerns about how the planned tool would affect digital revenues in the industry, the FT said, citing a letter sent to Apple’s UK government affairs chief on Friday.

The letter, according to the report, added that professional journalism required funding and “advertising is a key revenue stream for many publishers”. In the letter, the NMA expressed concerns over editorial accountability if artificial intelligence tools were used to selectively remove or change the content of articles.

Comments

Comments are closed.