Twitter’s new Chief Executive Officer Linda Yaccarino has begun her role at the social media company, she tweeted late on Monday, about a month after Elon Musk named her as the new CEO.
“It happened — first day in the books!,” she tweeted, without providing further details. Yaccarino, the former advertising chief at NBCUniversal, is taking over Twitter at a time when the social media platform has been trying to reverse a plunge in ad revenue.
Musk, who has served as the CEO since his $44 billion buyout of Twitter last October, previously said that Yaccarino would help build an “everything app”.
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Former NBCUniversal executive Joe Benarroch also joined Twitter on Monday.
He oversaw communication strategy for the Comcast-owned company’s Advertising and Partnerships division, reporting to Yaccarino, before joining Twitter.
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